# New platform whatCharity.com aims to ‘level the charity playing field’

- Link: https://fundraising.co.uk/2018/03/20/new-platform-whatcharity-com-aims-level-charity-playing-field/
- Published: 2018-03-20T07:41:13+00:00
- Author: Melanie May

**A platform aimed at helping donors and volunteers choose which charities to support
has launched.**

A combination of an online directory and social media platform, [whatCharity.com](https://whatcharity.com/)
aims to ‘level the charity playing field’ by providing charities with a profile 
searchable by location, mission, impact, causes, donor and beneficiary reviews, 
resources needed, size and more, that lets people see what support charities need
and choose which ones to work with.

Each charity registered on the platform will have a free, automatically generated
profile with their Charity Commission data, which they can then fill with relevant
content including their mission, projects and the impact they intend to make. They
can request any resources from the public or companies, whether it is skill-based
volunteering, trustees, monetary or product donations from companies, or promotion
of their shops and services.
 

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whatCharity.com

 Peer-to-peer reviews and star ratings will also allow donors, volunteers and beneficiaries
to evaluate their experiences with charities. According to whatCharity.com, it is
the first platform to show charity ratings and encourage positive feedback designed
to help instil more trust and transparency amongst the public.

Basic charity profiles will be free, and during whatCharity’s beta phase, all charity
profile functionality will be free of charge. WhatCharity will later introduce tiered
monthly subscription fees for its premium features, based on charity size, for which
it says it will offer an advanced GDPR solution, digital communication and promotion
features.

Tech start up Dobook Limited is behind the platform, and the national charity upload
process will start in May and eventually whatCharity.com expects all England and
Wales charities to be represented on the site.

Tiia Sammallahti, founder and CEO of whatCharity.com said:

> “The decade long sector conversation about increasing transparency, focus on impact
> and donor engagement has not yet materialised through the creation of accessible
> digital consumer products, nor has seen a dramatic shift in the sector’s mindset.
> This leads to the fact that 93% of the UK public believe charities to be important
> but hard to navigate, lacking transparency and are perceived as financially inefficient.”
> “
> We offer a digital solution to a sector which is currently five years behind other
> markets in terms of its utilisation of technology and how it can be used to improve
> engagement with the public and deliver more resources to the sector.”

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