# Contactless giving campaign opens to help homeless people in Cardiff

- Link: https://fundraising.co.uk/2018/03/12/contactless-giving-campaign-opens-help-homeless-people-cardiff/
- Published: 2018-03-12T22:10:10+00:00
- Author: Howard Lake

**A two-week contactless giving campaign got underway in Cardiff today, inviting
the public to make small donations to help people who are homeless or at risk of
homelessness.**

The campaign is part of Give DIFFerently, which was launched in November of 2017
to encourage people visiting and living in the city to think differently about how
they give to those who are begging, homeless or at risk of homelessness.

 

## Advertisement

![Sam Warburton donates via contactless to Give DIFFerently in Cardiff](https://
wfay6x.infiniteuploads.cloud/2018/03/sam-warburton-give-differently-cardiff-contactless.
jpg)

_Sam Warburton donates via contactless to Give DIFFerently in Cardiff_

 

Funded through FOR Cardiff, an interactive screen featuring Cardiff Blues’ Sam Warburton
has been installed on the Hayes. Passers-by can use it to ‘Card it for Cardiff’ 
by tapping their card on the window at any time of the day or night.

 

For every tap, a fixed fee of £2 will be put towards small grants for those who 
are currently experiencing homelessness or at risk of homelessness. The grants will
be distributed through the city’s frontline services and donations.

> No cash? No worries. You can still give to the people you want to help on the 
> streets with the tap of a card [#giveDIFFerently](https://twitter.com/hashtag/giveDIFFerently?src=hash&ref_src=twsrc%5Etfw)
> Dim arian parod? Dim problem. Gallwch roi i'r bobl yr hoffech eu helpu ar y stryd
> trwy dapio cerdyn [#CAERedigrwydd](https://twitter.com/hashtag/CAERedigrwydd?src=hash&ref_src=twsrc%5Etfw)
> [pic.twitter.com/Z255tdxQoX](https://t.co/Z255tdxQoX)
> — GiveDIFFerently (@GiveDIFFerently) [March 12, 2018](https://twitter.com/GiveDIFFerently/status/973178883934736384?ref_src=twsrc%5Etfw)

 

Adrian Field, Executive Director, FOR Cardiff, the business improvement district
for the city which funded the screen and contactless service, said: “Feedback from
the businesses in the BID area is that cash payments are in decline and according
to recent articles it is expected in the next eight to ten years it will only account
for 21% of purchases.

 

“This is why we have been working with the frontline services tackling street homelessness
across the city to think about how we move with the trend and make sure the generous
people of Cardiff can give to the people they see on the streets, even if they’re
not carrying cash.”

Out of home media owner Clear Channel worked with FOR Cardiff to bring the campaign
to life, delivering the interactive screens and contactless payment mechanic, as
well as aiding with the creative execution for Sam Warburton’s virtual double.

## Donations doubled

Donations via the contactless giving scheme will be matched by the Four Acre Trust.

Donations will be managed by the Community Foundation in Wales, where voluntary 
and third sector organisations can apply for grants from £250 – £750 to help individuals
they know need it the most.

Ten per cent of the fund will be ring-fenced for organisations working with those
at risk of Adverse Childhood Experiences to prevent the next generation from becoming
homeless or having to resort to street-based activities such as begging.

> Do you want to help reduce homelessness in Cardiff? ✅
> Do you have a contactless card? ✅[#CarditForCardiff](https://twitter.com/hashtag/CarditForCardiff?src=hash&ref_src=twsrc%5Etfw)
> via our charitable contactless giving technology on the Hayes. Donate £2 towards
> small grants for those who are [#homeless](https://twitter.com/hashtag/homeless?src=hash&ref_src=twsrc%5Etfw)
> or at risk of [#homelessness](https://twitter.com/hashtag/homelessness?src=hash&ref_src=twsrc%5Etfw)
> in a tap of a card [pic.twitter.com/jUpdt9UsdP](https://t.co/jUpdt9UsdP)
> — GiveDIFFerently (@GiveDIFFerently) [March 12, 2018](https://twitter.com/GiveDIFFerently/status/973251080300752896?ref_src=twsrc%5Etfw)

 

## Give DIFFerently

[Give DIFFerently](http://www.givedifferently.wales) is a partnership between FOR
Cardiff, The Big Issue Cymru, Cardiff Council, Community Foundation in Wales, Huggard,
the Salvation Army, South Wales Police, The Wallich and Public Health Wales. It 
was established to shine a light on the variety of services provided to help combat
rough sleeping across the city, as well as fundraising to provide grants for individuals
at risk.

 

Beth Thomas, Regional Manager at The Big Issue Cymru, said: “With an increase in
rough sleeping in Cardiff, we were keen to be involved in a multi-agency approach
to helping people who have multiple and complex needs access support. We have seen
the success from [other homelessness alliances of contactless technology](https://fundraising.co.uk/2017/06/13/bristol-charities-launch-contactless-donation-points-help-homeless/)
as an alternative way to give and wanted to bring that to Cardiff.”

The public will be able to donate via the contactless technology until Sunday 25
March or at any time by texting DIFF20 followed by the amount you want to donate
to 70070.

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