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Everybody Writes: Your Go-to Guide to Creating Ridiculously Good Content

Everybody Writes: Your Go-to Guide to Creating Ridiculously Good Content

Top marketing veteran Ann Handley wrote this book because she couldn’t find what she wanted – part writing guide, part handbook on the rules of good sportsmanship in content marketing, and all-around reliable desk companion for anyone creating or directing content on behalf of brands.

The book consists of six parts:

  • How to Write Better
  • Writing Rules
  • Story Rules
  • Publishing Rules
  • Things Marketers Write
  • Content Tools

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Howard Lake is a digital fundraising entrepreneur. Publisher of UK Fundraising, the world's first web resource for professional fundraisers, since 1994. Trainer and consultant in digital fundraising. Founder of Fundraising Camp and co-founder of GoodJobs.org.uk. Research massive growth in giving.

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