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Everybody Writes: Your Go-to Guide to Creating Ridiculously Good Content

Everybody Writes Ann Handley
Everybody Writes: Your Go-to Guide to Creating Ridiculously Good Content

Top marketing veteran Ann Handley wrote this book because she couldn’t find what she wanted – part writing guide, part handbook on the rules of good sportsmanship in content marketing, and all-around reliable desk companion for anyone creating or directing content on behalf of brands.

The book consists of six parts:

  • How to Write Better
  • Writing Rules
  • Story Rules
  • Publishing Rules
  • Things Marketers Write
  • Content Tools

Everybody Writes: Your Go-to Guide to Creating Ridiculously Good Content

Everybody Writes: Your Go-to Guide to Creating Ridiculously Good Content Rating:
List Price: £18.99
Sale Price: £9.50
(as of 17/10/2018 10:20 UTC - Details)

Availability: Usually dispatched within 1-2 business days

Product Description

Finally a go-to guide to creating and publishing the kind of content that will make your business thrive. Everybody Writes is a go-to guide to attracting and retaining customers through stellar online communication, because in our content-driven world, every one of us is, in fact, a writer. If you have a web site, you are a publisher., If you are on social media, you are in marketing. And that means that we are all relying on our words to carry our marketing messages. We are all writers., Yeah, but who cares about writing anymore? In a time-challenged world dominated by short and snappy, by click-bait headlines and Twitter streams and Instagram feeds and gifs and video and Snapchat and YOLO and LOL and #tbt. . ., does the idea of focusing on writing seem pedantic and ordinary? Actually, writing matters more now, not less. Our online words are our currency; they tell our customers who we are. Our writing can make us look smart or it can make us look stupid., It can make us seem fun, or warm, or competent, or trustworthy. But it can also make us seem humdrum or discombobulated or flat-out boring. That means you've got to choose words well, and write with economy and the style and honest empathy for your customers., And it means you put a new value on an often-overlooked skill in content marketing: How to write, and how to tell a true story really, really well. That's true whether you're writing a listicle or the words on a Slideshare deck or the words you're reading right here, right now... And so being able to communicate well in writing isn't just nice; it's necessity., And it's also the oft-overlooked cornerstone of nearly all our content marketing. In Everybody Writes, top marketing veteran Ann Handley gives expert guidance and insight into the process and strategy of content creation, production and publishing, with actionable how-to advice designed to get results. These lessons and rules apply across all of your online assets like web pages, home page, landi

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Everybody Writes: Your Go-to Guide to Creating Ridiculously Good Content 4.4 out of 5 based on 20 ratings. 3904 user reviews
Books Everybody Writes: Your Go-to Guide to Creating Ridiculously Good Content Finally a go-to guide to creating and publishing the kind of content that will make your business thrive. Everybody Writes is a go-to guide to attracting and retaining customers through stellar online communication, because in our content-driven world, every one of us is, in fact, a writer. If you have a web site, you are a publisher., If you are on social media, you are in marketing. And that means that we are all relying on our words to carry our marketing messages. We are all writers., Yeah, but who cares about writing anymore? In a time-challenged world dominated by short and snappy, by click-bait headlines and Twitter streams and Instagram feeds and gifs and video and Snapchat and YOLO and LOL and #tbt. . ., does the idea of focusing on writing seem pedantic and ordinary? Actually, writing matters more now, not less. Our online words are our currency; they tell our customers who we are. Our writing can make us look smart or it can make us look stupid., It can make us seem fun, or warm, or competent, or trustworthy. But it can also make us seem humdrum or discombobulated or flat-out boring. That means you've got to choose words well, and write with economy and the style and honest empathy for your customers., And it means you put a new value on an often-overlooked skill in content marketing: How to write, and how to tell a true story really, really well. That's true whether you're writing a listicle or the words on a Slideshare deck or the words you're reading right here, right now... And so being able to communicate well in writing isn't just nice; it's necessity., And it's also the oft-overlooked cornerstone of nearly all our content marketing. In Everybody Writes, top marketing veteran Ann Handley gives expert guidance and insight into the process and strategy of content creation, production and publishing, with actionable how-to advice designed to get results. These lessons and rules apply across all of your online assets like web pages, home page, landi £18.99 https://images-eu.ssl-images-amazon.com/images/I/41kOmXguS1L._SL160_.jpg
https://fundraising.co.uk/2018/03/08/everybody-writes-your-go-to-guide-to-creating-ridiculously-good-content/

Howard Lake is a digital fundraising entrepreneur. Publisher of UK Fundraising, the world's first web resource for professional fundraisers, since 1994. Trainer and consultant in digital fundraising. Founder of Fundraising Camp.

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