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Story: Substance, Structure, Style and the Principles of Screenwriting

Story: Substance, Structure, Style and the Principles of Screenwriting

Story is about form, not formula, says award-winning Hollywood scriptwriter Robert McKee.

Storytelling is a key skill for fundraisers, so this guide for screenwriters, filmmakers and novelists has much of relevance to fundraisers.

McKee runs popular courses to share his insight and experience on writing original and memorable stories. His alumni include Quincy Jones, Diane Keaton, Gloria Steinem, Julia Roberts, John Cleese and David Bowie.

Oscar-winning producer Ed Saxon says: “Robert McKee is The Godfather of story and an essential thought leader.”

Actor and writer John Cleese says of Robert McKee’s course: “It’s an amazingly important course that I’ve gone back to do three times.”




Howard Lake is a digital fundraising entrepreneur. Publisher of UK Fundraising, the world's first web resource for professional fundraisers, since 1994. Trainer and consultant in digital fundraising. Founder of Fundraising Camp and co-founder of Research massive growth in giving.

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