# East Anglian Air Ambulance introduces fingerprint technology for regular giving

- Link: https://fundraising.co.uk/2018/02/28/east-anglian-air-ambulance-introduces-fingerprint-technology-regular-giving/
- Published: 2018-02-28T08:28:10+00:00
- Author: Melanie May

**East Anglian Air Ambulance is introducing fingerprint technology as a way for 
people to sign up to regular giving via their smartphones, without the need to fill
in forms to do so.**

The charity is replacing one-off card payments with recurring Apple Pay and Google
Pay subscriptions, enabled by mobile proximity payments platform [Thyngs](https://thyngs.net/).

[East Anglian Air Ambulance](https://www.eaaa.org.uk/) is launching the new fundraising
method to participants in its [Only The Brave](https://www.eaaa.org.uk/eaaa-events/only-the-brave-2018/)
mud challenge in March. As part of the campaign, custom-printed stickers embedded
with the Thyngs proximity technology will be added to around 1,700 medals. When 
tapped or scanned with a smartphone, these will prompt people to join the weekly
lottery, setting up an ongoing monthly subscription using Apple Pay, Google Pay,
or stored card details. The charity is hoping medal winners will also encourage 
friends and family to use the technology to sign up for the lottery.

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Neil Garner, Founder and CEO of Thyngs, said:

> “Regular gifts and direct debits on a mobile phone are a complete pain for the
> average smartphone user. They simply won’t tolerate all the form-filling, so conversion
> rates are almost non-existent. By applying our technology that uses Apple Pay 
> and Google Pay to charity lotteries, supporters can now set up a recurring donation
> with just three taps, creating a perpetual subscription and providing their contact
> details with just a fingerprint.”

Carolyn Causton, Head of Direct Marketing and Supporter Insight for EAAA, said:

> “Our lottery is a key source of income, so we are always looking for ways to innovate.
> When it comes to the digital donor who does everything on a smartphone, Thyngs’
> solution was the obvious choice and we are delighted to be one of the first to
> use it.”

Thyngs [introduced the technology](https://fundraising.co.uk/2018/02/08/good-thyngs-let-charities-turn-anything-cashless-mobile-donation-point/)
earlier this year. It lets people make instant donations via their phone or mobile
device by scanning a special Thyngs QR code. These can be added to anything from
posters and leaflets, to stickers, staff, volunteer badges, and more.

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