# Charitable giving makes people more attractive to others, data shows

- Link: https://fundraising.co.uk/2018/02/14/charitable-giving-makes-people-attractive-others-eharmony-justgiving-shows/
- Published: 2018-02-14T09:48:32+00:00
- Author: Melanie May

**Data analysis by eharmony and JustGiving has revealed that when people are known
to give to charity, they appear more attractive to others.**

In fact, charitable giving boosts perceived levels of attractiveness for a third(
32%) of singles with this feeling strongest among those aged 18-34. Altruistic people
also receive more communication when online dating. In addition, the [eharmony](https://www.eharmony.co.uk/)
and [JustGiving](https://www.justgiving.com/) data shows that over a fifth (23%)
would rather receive a charity donation on their behalf than a traditional Valentine’s
gift.

Data mined from eharmony also shows that singles who reference some form of philanthropy
on their profile – with keywords including charity, volunteering, giving or donating–
receive over a third (34%) more communications than those who do not.

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Similarly, those who appear to be innately more generous, based on psychological
analysis from their answers to eharmony’s Relationship Questionnaire, receive around
80% more messages.

The analysis also considers location and reveals that residents of Liverpool, Manchester
and Belfast possess the highest levels of philanthropy, making them the UK’s most
charitably-minded cities. When considering gender, women are found to be somewhat
more altruistic than their male counterparts.

Jonathan Beber, Head of Research and Development at eharmony said:

> “Altruism is a key dimension of compatibility which helps us predict whether two
> people will have a satisfying relationship together.
> “This is because sharing altruistic traits means you and your partner prioritise
> caring for others in the same way. Research also suggests that altruistic singles
> tend to end up in happier in relationships, perhaps because they are more generous-
> hearted.
> “On the other hand, if two people have significantly differing altruism levels,
> they may encounter more conflict in their relationship. For example, a person 
> who scores low on altruism may be critical of a more generous partner who spends
> a lot of time volunteering, helping others or donates money to charity.”

 * **[Invisible Grantmakers 2018 published](https://fundraising.co.uk/2018/06/07/invisible-grantmakers-2018-published/)**(
   7 June 2018)
 * **[Macmillan tops YouGov’s CharityIndex for second year](https://fundraising.co.uk/2018/08/03/macmillan-tops-yougovs-charityindex-second-year/)**(
   3 August 2018)
 * **[Public contract wins by social enterprises at lowest level for two years](https://fundraising.co.uk/2019/01/03/public-contract-wins-social-enterprises-lowest-level-two-years/)**(
   3 January 2019)

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