# Asda announces three-year £20 million partnership with FareShare and The Trussell Trust

- Link: https://fundraising.co.uk/2018/02/12/asda-announces-three-year-20m-partnership-fareshare-trussell-trust/
- Published: 2018-02-12T08:30:14+00:00
- Author: Melanie May

**Asda, FareShare, and The Trussell Trust have launched a three-year partnership
designed to tackle food insecurity and provide nutritious food to one million vulnerable
people.**

Asda has committed to investing at least £20 million to help [FareShare](http://fareshare.org.uk/)
expand the reach and capacity of its infrastructure, and [The Trussell Trust](https://www.trusselltrust.org/).

The partnership will enable FareShare and The Trussell Trust to provide an additional
24 million meals every year and give 500,000 more people facing food insecurity 
access to fresh food across the UK.

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Lindsay Boswell, Chief Executive of FareShare UK, said:

> “Based on my 25 years of senior experience in the voluntary sector, I believe 
> that Asda’s investment in tackling hunger and food waste in support of front line
> charities has the potential to create such a multiplier effect that it could well
> be the largest single act of support since the creation of the National Lottery
> or the introduction of Gift Aid.”

Sam Stapley, Head of Operations for The Trussell Trust England, said:

> “The scale and nature of this funding is unprecedented. Asda’s investment means
> they can expand their reach and develop new projects bringing very real, tangible
> benefits to local communities and to anyone struggling with food insecurity in
> a way that simply has not been possible before.”

Last summer, The Trussell Trust [issued a call](https://fundraising.co.uk/2017/08/22/trussell-trust-issues-call-supplies-due-extra-demand-foodbanks/)
for more donations to food banks to help it keep up with an increase in demand for
its services. It reported year on year increases as well as a spike in demand during
the summer holidays.

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