# A round up of low cost or no cost fundraising platforms

- Link: https://fundraising.co.uk/2018/02/09/round-up-low-cost-no-cost-fundraising-platforms/
- Published: 2018-02-09T10:33:16+00:00
- Author: Melanie May

[⌊GoFundMe logo⌉⌊GoFundMe logo⌉[

**Here’s a round up of a range of the low cost or no cost online giving platforms
available, what they offer, their costs, and how they manage to keep their expenses
low, or non-existent.**
 **GoFundMe**[GoFundMe](https://uk.gofundme.com/) is focused
on peer-to-peer crowdfunding and doesn’t currently offer Gift Aid functionality.
Last month it announced the scrapping of its platform fee. Its payment processor
fees of 2.5% plus 20p per donation still applies and it will now be relying on voluntary
tips from donors to generate income.

They said:

> “We made this move because we think more money should get to the causes people
> choose to support, it’s as simple as that. GoFundMe is growing rapidly in the 
> UK and we think that people will recognise our best in class security processes,
> customer support and commitment to giving people across the UK an easy, accessible,
> and great value way of helping other people.”
> 
> ## Advertisement
> 

[_Editor’s note 10/12/19:  [GoFundMe fees](https://uk.gofundme.com/pricing) are 
currently 2.9% + £0.25_]

_[Editor’s note 14/04/25: GoFundMe [does offer Gift Aid](https://support.gofundme.com/hc/en-gb/articles/360056095832-Gift-Aid-for-UK-Charities)]_

 **Charity Choice**With [Charity Choice](http://www.charitychoice.co.uk/) charities
set up their own personalised microsite and donation facility, while fundraisers
can also create their own personalised page. There are no registration or admin 
fees, just a 25p card transaction fee, which comes out of the total donation amount
to the charity. However, it also gives donors the option of paying this fee on top
of their donation in which case the charity receives 100% of the donation.

![Charity Choice logo](https://wfay6x.infiniteuploads.cloud/2018/02/rsz_charity_choice_logo_1.
jpg)

From a £10 donation with £2.50 Gift Aid: £12.50 if the donor pays the 25p card fee.
£12.25 if not.

They said:

“We do not charge the donor any additional admin fees and we do not take a percentage
of Gift Aid for donating via Charity Choice. Charity Choice does not benefit in 
any way from the fees taken from donation – we are able to provide this for free
as our funding for the platform comes from other services that Charity Choice offers.
We are transparent about our fees and charges and work hard to help charities receive
the maximum from each donation.”

 
**Wonderful.org**

[The Wonderful Organisation](https://wonderful.org/) offers online fundraising pages
with zero fees, and no contributions requested from fundraisers or donors to help
support the platform. Instead Wonderful.org is funded by corporate sponsors and 
donations are made exclusively via Open Banking technology (meaning payments are
transferred directly to the charity’s bank account using the donor’s own online/
mobile banking facility). Gift Aid can be applied to all eligible donations, but
charities will need to submit Gift Aid claims themselves using the data provided.

![Wonderful Organisation logo](https://wfay6x.infiniteuploads.cloud/2018/02/rsz_wonderful_logo.
jpg)

From a £10 donation with £2.50 Gift Aid: £12.50

Kieron James, Founder of Wonderful.org, said:

> “Every aspect of our operation is funded by our like-minded, philanthropic corporate
> sponsors. This includes ALL of our operating costs so when we say we have no fees,
> we really have no fees. This ensures that charities receive every single penny
> raised through the generosity of our fundraisers their donors – something that
> cannot be matched by other fundraising platforms, who deduct platform fees or 
> ask for voluntary contributions to meet costs or generate profit.”

[_Editor’s note_: _Wonderful.org’s listing was updated on 14 February 2021 and on
17 May 2021 to reflect new developments.]_

[⌊Golden Giving logo⌉⌊Golden Giving logo⌉[

**
Golden Giving

For donors or fundraisers, there are no charges with [Golden Giving](https://www.goldengiving.com/home),
which supports registered and unregistered charities. Charities and social enterprises
that use Golden Giving are charged for online payments only. Other tools are provided
for free. It says that for a debit card donation, it charges a platform fee of 1.75%
and 0.35%+0.07p card processing fee. This works out to a total of 2.11%+0.07p. This
works out as 70p for a typical donation of £30 and 28p for one of £10.

They said:

> “We are a charity and do not include a profit margin on our fees. We do not have
> the same business functions that profit-making companies, such as GoFundMe and
> JustGiving, have to justify their fees. We are also supported by commercial providers,
> who offer their services at cost or at a reduced rate. For example, the low card-
> processing fee we can offer is because our card processing partners (AcceptCards
> and AIB Merchant Services) align with our charitable purpose.“

[⌊BT MyDonate logo⌉⌊BT MyDonate logo⌉[

 
**BT MyDonate**[BT MyDonate](http://www.btplc.com/mydonate/) does not charge any
commission fee, subscription fee or registration fee. The only charge made against
donations is the credit/debit card charge from the bank so the charity gets the 
whole contribution as well as the Gift Aid with no fees beyond the card processing
fee of 1.3% of donation on credit cards and 15p for each debit card transaction.

They said:

> “MyDonate does not charge any set up fees or commission. Donors, will however,
> be subject to fees charged by the card companies (a 15p flat rate fee for a debit
> card transaction of any size or a 1.3% credit card charge). All other costs of
> running the platform are subsumed by BT as a part of our commitment.”

[⌊Kindlink logo⌉⌊Kindlink logo⌉[

_Editor’s note, 10/12/19: BT MyDonate has now closed for donations and fundraising._
**
KindLink**[KindLink](https://www.kindlink.com/) is an all-in-one platform specialising
in small charities. It offers CRM software with integrated payment recording and
automated Gift Aid reporting in the cloud, accessible from anywhere and lets charities
to have a public donations page so anyone can make a donation. KindLink does not
charge any commission on the online donations processed through it. It has a partnership
with [Paysafe](https://www.paysafe.com/products-services/), which enables it to 
charge just the 1.3% flat fee for UK and EU debit and credit cards. Currently, it
says it is non-profit making but plans to become so at a later date by scaling up
and building a marketing platform. **Givey**

Online fundraising platform [Givey](https://www.givey.com/) works with small charities,
which receive 100% of every donation and Gift Aid. Instead of charging charities
a fee to use the platform or deducting a percentage of the user’s donation, it charges
5% on top of the donation amount, so a £10 donation would cost the donor £10.50 
and with Gift Aid the charity would receive £12.50.

![Givey logo](https://wfay6x.infiniteuploads.cloud/2018/02/rsz_givey-1.png)

_Editor’s note, 24/11/21: _

_Givey come joint top in the UK for 2020 and 2021 by Charity Digital with most money
going directly to the charity etc. Some of its most prominent features are:_

 * _Recurring Donation System_
 * _Donor Management_
 * _Easy to Embed Donate Button & Donation Forms_
 * _Crowdfunding _

[⌊JustGiving logo⌉⌊JustGiving logo⌉[

**JustGiving**
One of the best-known fundraising platforms, [JustGiving](https://www.justgiving.com/)
is a profit-making site with higher costs for charities. It charges a 5% fee on 
each donation along with a card processing fee. UK charities also pay a monthly 
subscription fee of £15 + VAT or £39 + VAT (depending on how much thy make through
donations a year) for the service.

From a £10 donation with £2.50 Gift Aid: £11.74.

_Editor’s note, 21 May 2019_
_JustGiving changed its pricing system in March 2019,
[removing platform fees for UK charities](https://fundraising.co.uk/2019/03/26/justgiving-ends-platform-fees-for-uk-charities/).
It now charges 1.9% + 20p for online donations plus 5% on Gift Aid reclaim._

[⌊DONATE - logo of the National Funding Scheme⌉⌊DONATE - logo of the National Funding
Scheme⌉[

 **DONATE™**The [National Funding Scheme’s](https://www.nationalfundingscheme.org/)
DONATE™ provides in-situ mobile giving. Wherever people see the DONATE™ sign asking
them to support a particular campaign, they can make a donation through digital 
channels using their mobile device. DONATE™ combines contactless, SMS texting, Near
Field Communication, QR codes and web apps into one platform meaning supporters 
can donate through one recognised brand via multiple channels.

If a donor does not add Gift Aid, it charges a net 4.5%, meaning the charity gets
£9.55. If a donor adds Gift Aid then instead of charging the 4.5%, it keeps 45% 
of the Gift Aid, so the charity receives £11.38.

[⌊Virgin Money Giving logo⌉⌊Virgin Money Giving logo⌉[

**Virgin Money Giving**
[Virgin Money Giving](https://uk.virginmoneygiving.com/)
has a one off set-up fee of £150 + VAT, and a 2% transaction fee is also charged.
Fundraisers are able to personalise their fundraising pages, send out email alerts
and manage their fundraising events. In addition to supporting individual and team
fundraisers, Virgin Money Giving also supports Appeals, Corporate and In Memory 
fundraising. Charities incur a small transaction fee on donations processed and 
a payment processing fee to cover the costs of processing and to help Virgin Money
Giving continue to invest and improve in its service.

From a £10 donation with £2.50 Gift Aid: £12.15

Jo Barnett, Executive Director at Virgin Money Giving said:

> “Virgin Money Giving is a not-for-profit fundraising service that is free for 
> fundraisers and people donating to charities. Over £590 million had been raised
> for charity through Virgin Money Giving since it launched in 2009. As a result
> an estimated £18 million more has been raised for charity because of the not-for-
> profit model.”

_Editor’s note, 10/12/19: Virgin Money Giving now charges 2% platform fee and 2.5%
payment processing fee on donations: [https://uk.virginmoneygiving.com/giving/about-us/fees/](https://uk.virginmoneygiving.com/giving/about-us/fees/)_

_Editor’s note 24/11/21: [Virgin Money Giving is closing on 30 November 2021](https://fundraising.co.uk/2021/08/26/virgin-money-giving-to-close-in-november/).
It is not migrating or selling its services to another provider._

[⌊everydayhero logo⌉⌊everydayhero logo⌉[

**everydayhero**
Blackbaud’s [everydayhero](https://www.everydayhero.com/uk) lets
charities build their own branded fundraising sites to support campaigns, appeals
and in memoriam giving. Members of the public can also set up their own fundraising
pages, donate and volunteer for an organisation, and see and track the voice, time
and effort they put in to those activities inside their account on their personal
Giving Footprint.

Registering for charities is free and there are no ongoing membership costs. Everydayhero
charges a service fee plus a transaction processing fee of_ _4.25%, plus credit 
card fees of 1.6% for Visa and Mastercard and 2.8% for American Express._ _Donors
are given the option of paying the fee themselves so that the charity gets all of
the donation amount.
 

### A range of the alternatives:

[⌊Charity Checkout logo⌉⌊Charity Checkout logo⌉[

 
**Charity Checkout**Rather than being a fundraising platform, [Charity Checkout](https://www.charitycheckout.co.uk/)
provides the technology charities need to run their own fundraising platform on 
their website. It lets charities set up branded fundraising pages through a range
of paid for packages: Essential, Premium, and Enterprise, depending on requirements.
Charities pay a processing fee, calculated at 5% of the gross donation, which includes
Gift Aid; and a payment provider fee, calculated at 1.4% + 20p of the net donation,
which does not include Gift Aid.

Founder Chester Mojay-Sinclare said:

> “Charity Checkout provides an alternative, which comes with a 5% fee, but allows
> charities to have a direct relationship with their supporters via their own custom
> branded platform. This has been shown to help increase donations by as much as
> 38% and in the long term will help charities build a long-term supporter base.
> We’ve seen charities invest millions in their own technology to achieve these 
> results, but with Charity Checkout they don’t have to – they can get all the benefits
> on a fair pay as you go model.”

_Editor’s note, 10/12/19: Charity Checkout has dropped its fee with payment processing
fees currently 0.5% + 20p, with Gift Aid claimed at 5%. [https://www.charitycheckout.co.uk/low-fee-payments/](https://www.charitycheckout.co.uk/low-fee-payments/)_

_On £10 donation, the total to charity would be: Processing fees: £0.25, Gift Aid
fee: £0.125, and total to charity: £12.125._
 _Editor’s note, 24/11/21: Charity 
Checkout is now [Enthuse](https://fundraising.co.uk/tags/enthuse)._

**If you’d like your fundraising platform listed on UK Fundraising, do [contact our advertising sales team](https://fundraising.co.uk-contact-us)
for details.**

## Comments

### By: Natasha

- Link: https://fundraising.co.uk/2018/02/09/round-up-low-cost-no-cost-fundraising-platforms/#comment-4032
- Published: 2021-11-10T06:14:22+00:00

We offer a way to raise money by selling personalised plaques to your supporters
and donors. Our system does it all for you from creating a website to taking orders,
we then produce your personalisation display ready to be installed at your venue,
check us out at [http://www.funditnow.co.uk](http://www.funditnow.co.uk) /info@funditnow.
co.uk

### By: Demelza Honeyborne

- Link: https://fundraising.co.uk/2018/02/09/round-up-low-cost-no-cost-fundraising-platforms/#comment-4277
- Published: 2022-08-04T12:07:48+01:00

Do I need a fundraising platform or can donors just pay straight into charity account

### By: HowardLake

- Link: https://fundraising.co.uk/2018/02/09/round-up-low-cost-no-cost-fundraising-platforms/#comment-4279
- Published: 2022-08-04T13:17:45+01:00

You can choose either, but it does depend on which country you are based in. If 
you can set up secure online payments then you can do the latter. The benefit of
working with a platform is that they can usually offer much more – security, different
ways of giving (one-off or regular, gathering tax-effective giving elements, events,
virtual events, payroll giving, trading income etc).

So in general it’s always worth looking at a fundraising platform first.
