# BHF asks the nation to give up chocolate for DECHOX March

- Link: https://fundraising.co.uk/2018/02/07/bhf-asks-nation-give-chocolate-dechox-march/
- Published: 2018-02-07T08:18:07+00:00
- Author: Melanie May

**The British Heart Foundation is challenging the nation’s chocoholics to once again
put their willpower to the test and give up chocolate for March for its DECHOX event.**

The TV and radio advert launched on 1 February, asking chocoholics to sign-up and
this year the [British Heart Foundation](https://www.bhf.org.uk/) is working with
WPN Chameleon to integrate its creative across digital, radio and TV.
[DECHOX](https://dechox.bhf.org.uk/)
first launched in 2015 and last March, over 16,000 people took part raising more
than £1.2 million. This year the charity is hoping even more people will participate.

Adrian Adams, Head of Mass Participation at the British Heart Foundation, said:

## Advertisement

 [⌊Posthub advert. You create the campaign. We'll handle the postal journey. Get started at post-hub.co.uk.⌉](https://fundraising.co.uk/ads/posthub-20261007-300x250/)

> “It’s no secret that we’re a nation of chocolate-lovers and it’s extraordinary
> how far people are willing to go for a sweet treat. Whilst it’s only a bit of 
> fun to challenge yourself to ditch chocolate for one month, the money raised through
> sponsorship will help fund vital research to help transform the lives of an estimated
> seven million people living with heart and circulatory disease in the UK.”

The nation’s DECHOX starts 1 March 2018.

Here’s the video for the 2016 campaign:

 

## Five more events that ask people to give something up for charity

 
**Give it up for GOSH**

> It’s not too late to [#GiveitupforGOSH](https://twitter.com/hashtag/GiveitupforGOSH?src=hash&ref_src=twsrc%5Etfw)
> this Feb! Join Carol and her family in giving up something you love, all to raise
> vital funds to support the seriously ill children treated at GOSH. Need some inspiration?
> Carol explains why she’s getting involved: [https://t.co/CbrFsmRwjN](https://t.co/CbrFsmRwjN)
> [pic.twitter.com/DpreujDTaX](https://t.co/DpreujDTaX)
> — GOSHCharity (@GOSHCharity) [February 1, 2018](https://twitter.com/GOSHCharity/status/958999746441629696?ref_src=twsrc%5Etfw)

 
**Alcohol Concern’s Dry January**

> Looking good and feeling great? [#DryJanuary](https://twitter.com/hashtag/DryJanuary?src=hash&ref_src=twsrc%5Etfw)&
> Beyond can help people to lose pounds from the waistline while adding £s in the
> pocket. Why not donate the money saved from not drinking this month? Small things
> really do make a giant difference. [https://t.co/1tkdBYy6mH](https://t.co/1tkdBYy6mH)
> [pic.twitter.com/eKU9m5f0uV](https://t.co/eKU9m5f0uV)
> — Dry January (@dryjanuary) [February 3, 2018](https://twitter.com/dryjanuary/status/959909368064962560?ref_src=twsrc%5Etfw)

 
**Macmillan’s Sober October**_[Tweet at https://twitter.com/GoSoberUK/status/937656540827389952
no longer available]._

**Cancer Research UK’s Dryathlon**

_[Tweet at https://twitter.com/dryathlon/status/954434043730382849 no longer available]._

[Cancer Research UK’s Dryathlon returns for fourth year](https://fundraising.co.uk/2015/11/19/cancer-research-uks-dryathlon-returns-for-fourth-year/)(
19 November 2015)

 **Christian Aid’s Give it up for Lent**

> Give something up this [#Lent](https://twitter.com/hashtag/Lent?src=hash&ref_src=twsrc%5Etfw)
> and help raise funds for Christian Aid! [https://t.co/l9KYH5Y0vA](https://t.co/l9KYH5Y0vA)
> [pic.twitter.com/GXlVZyJ3KF](https://t.co/GXlVZyJ3KF)
> — Christian Aid (@christian_aid) [February 1, 2018](https://twitter.com/christian_aid/status/959146954897977344?ref_src=twsrc%5Etfw)

 

 * [**Five Give Up the Booze**](https://fundraising.co.uk/books/five-do-dry-january/)–
   parody of Enid Blyton by Bruno Vincent