# IoF creates panel to advise on making fundraising more diverse and inclusive

- Link: https://fundraising.co.uk/2018/02/05/iof-creates-panel-advise-making-fundraising-diverse-inclusive/
- Published: 2018-02-05T13:38:01+00:00
- Author: Howard Lake

**The Institute of Fundraising has established an expert advisory panel to advise
it on how to make fundraising a more diverse profession.**

The new panel is independently chaired by Sufina Ahmad of the City of London Corporation,
and includes advisers with experience in fundraising and in championing equality,
diversity and inclusion.

It met for the first time last week and has an 18 month remit which will conclude
at the IoF Fundraising Convention in July 2019.

## Advertisement

## Panel members

![IoF diversity panel's first meeting](https://wfay6x.infiniteuploads.cloud/2018/
02/iof-panel-diversity-meeting.jpg)

_First meeting of the IoF Expert Advisory Panel on Equality, Diversity and Inclusion_

 [The members](https://www.institute-of-fundraising.org.uk/guidance/equality-diversity-inclusion/expert-panel-equality-diversity-inclusion/)
of the IoF Expert Advisory Panel on Equality, Diversity and Inclusion are:

 * **Sufina Ahmad**, City of London Corporation (Chair)
 * **Paul Amadi**, MS Society
 * **Lucy Caldicott**, UpRising
 * **Emily Casson**, Cats Protection and Chair of IoF North East
 * **Charlotte Fielder**, Battersea Dogs and Cats
 * **Hayley Gullen**, Tommy’s
 * **Alex Gwynne**, Stonewall
 * **Tufail Hussain**, Islamic Relief
 * **David Mbaziira**, HOME Fundraising
 * **Jaz Nannar**, Burnett Works
 * **Kunle Olulode**, Voice4Change England
 * **Ruth Pitter**, Voscur
 * **Stephen Rimmer**, Barnardo’s
 * **Samir Savant**, London Handel Festival
 * **James Taylor**, Scope
 * **Anthony Earle Wilkes**, Cancer Research UK

and IoF Trustees:

 * **Carol Akiwumi**
 * **Isobel Michael**.

> Looking forward to working with the Panel to help implement positive solutions
> to ensuring [#equality](https://twitter.com/hashtag/equality?src=hash&ref_src=twsrc%5Etfw),
> [#diversity](https://twitter.com/hashtag/diversity?src=hash&ref_src=twsrc%5Etfw)
> and [#inclusion](https://twitter.com/hashtag/inclusion?src=hash&ref_src=twsrc%5Etfw)
> in the [#fundraising](https://twitter.com/hashtag/fundraising?src=hash&ref_src=twsrc%5Etfw)
> sector. 
> The first meeting more than showed that there’ll be no shortage of creative&
> ambitious ideas from us all!
> — Sufina Ahmad (@SufinaAhmad) [February 5, 2018](https://twitter.com/SufinaAhmad/status/960653658215075840?ref_src=twsrc%5Etfw)

## How diverse is the fundraising profession in the UK?

The fundraising profession has long been less diverse than the UK population, as
have other professions and functions within the charitable sector.

Women are well represented, although not in senior roles. Ethnic diversity is low
and limited information is available about disability, religion, LGBT+, or class.

 **SEE ALSO: [Charity Commission report on trustees urges greater diversity](https://fundraising.co.uk/2017/11/13/charity-commission-report-trustees-urges-greater-diversity/)(
13 November 2017)**

Research was carried out and published on the issues in December 2013. [Who’s doing the asking?  Diversity in the fundraising profession](https://www.institute-of-fundraising.org.uk/library/diversity-in-the-fundraising-profession/)
was produced by the Institute of Fundraising and Barrow Cadbury Trust.

![A finding from the Who's Doing the Asking research report (2013)](https://wfay6x.
infiniteuploads.cloud/2018/02/iof-diversity-report-quote-2013-400.jpg)

_A finding from the Who’s Doing the Asking research report (2013)_

Its recommendations were:

 * establish a ‘diversity in fundraising’ task group
 * keep building the evidence base with qualitative research and ongoing monitoring
 * address gender imbalance at senior levels
 * reduce barriers to job entry and career progression
 * promoting fundraising as a career

## ⏎ Actions so far

This was followed last year by the [IoF’s new strategy](https://www.institute-of-fundraising.org.uk/library/iof-strategic-framework-2017-2021)
that committed the organisation to “developing fundraising as a respected profession
that attracts and retains talent from diverse backgrounds and develops excellent
fundraising in organisations of all types and sizes.”

 **SEE ALSO: [Peter Lewis, IoF CEO’s blog post on the new panel](https://fundraising.co.uk/2018/02/05/committing-diversity-reflections-embark-journey/)(
5 February 2018)**

The new Expert Advisory Panel has been established to advise the Institute on how
to achieve this. It has two areas of focus:

 * advising on how the Institute should **address its own internal practices** to
   become an exemplary employer and professional body
 * advising the Institute on how it can **support the profession** to become more
   diverse and inclusive, and better able to attract funding from a diverse donor
   base that meets the needs of the diversity of the beneficiaries we serve.

The [Panel will advise](https://www.institute-of-fundraising.org.uk/library/terms-of-reference-of-iof-expert-advisory-panel/)
on issues including:

 * barriers to entry to the profession
 * attracting and retaining fundraisers
 * changing the perception of the profession within BAME and other communities.

Following its first meeting, Sufina Ahmad, Chair of the Expert Advisory Panel on
Equality, Diversity and Inclusion, said:

“I am humbled to be involved in such an important programme of work to support the
Institute and the fundraising community it serves. There are so many challenges 
facing fundraisers and by acknowledging the importance of diversity as a tool to
embrace them I hope the advisory panel and I can help the IoF shape the changes 
it wants to make as an Institute to make the profession a more diverse one that 
truly reflects and understands the communities it serves.”

The Institute of Fundraising has created a dedicated section of [diversity resources](https://www.institute-of-fundraising.org.uk/guidance/equality-diversity-inclusion/)
on its website, including details of why it set up the panel and is prioritising
work in this area.

Amanda Bringans, Chair of the Institute of Fundraising, welcomed the creation of
the panel, saying: “Our sector talks a good talk when it comes to championing diversity,
but there is much more we should be doing to make this rhetoric a reality. I am 
excited that Sufina Ahmad has agreed to chair this panel, which has a wealth of 
experience and knowledge to share with us. We have a lot to do and much to learn,
but we all know that we must act if we are going to better reflect the communities
we serve.”
 

## WATCH: IoF’s I am a Fundraiser

  

 * **[Committing to diversity – reflections as we embark on a journey](https://fundraising.co.uk/2018/02/05/committing-diversity-reflections-embark-journey/)(
   5 February 2018)**
 * **[Do we have to pick which diversity battle we fight?](https://fundraising.co.uk/2017/07/17/pick-diversity-battle-fight/)(
   17 July 2017)**
 * **[Cultivating diversity in fundraising (AFP Wiley Fund Development series)](https://fundraising.co.uk/2016/02/14/cultivating-diversity-fundraising-afpwiley-fund-development-series/)(
   2016)**
 * **[My experience of being a woman in the charity sector](https://fundraising.co.uk/2017/07/14/experience-woman-charity-sector/)(
   14 July 2017)**
 * **[First meeting of diversity in fundraising group tomorrow](https://fundraising.co.uk/2004/07/11/first-meeting-diversity-fundraising-group-tomorrow/)(
   11 July 2004)**
 * **[AFP says charities must serve as a model in tackling sexual harassment and gender equity](https://fundraising.co.uk/2018/02/01/afp-says-charities-must-serve-model-tackling-sexual-harassment-gender-equity/)(
   1 February 2018)**
