# Professor Green & Ade Adepitan in mental health awareness campaign - Link: https://fundraising.co.uk/2018/02/01/professor-green-ade-adepitan-mental-health-awareness-campaign/ - Published: 2018-02-01T07:41:53+00:00 - Author: Melanie May **Lloyds Bank and Mental Health UK are hoping to get more people talking about their mental health with the launch of a campaign on Channel 4 today (1 February), to coincide with Time to Talk Day.** The #GetTheInsideOut campaign aims to encourage more people to feel comfortable speaking about mental health and to inspire those living with a condition to speak up. Lloyds Bank and [Mental Health UK](https://www.mentalhealth-uk.org/)‘s adverts feature Lloyds Bank colleagues, members of the public and celebrities, including Professor Green, Jeremy Paxman, Ade Adepitan (main image), Rachel Riley and Alex Brooker. They are playing a variation of the ‘Who am I?’ sticky-note guessing game, to explore the common misconceptions about living with a non-visible disability. ## Advertisement [⌊Posthub advert. You create the campaign. We'll handle the postal journey. Get started at post-hub.co.uk.⌉](https://fundraising.co.uk/ads/posthub-20261007-300x250/) [⌊Professor Green⌉⌊Professor Green⌉[ Professor Green The advertising campaign was the winner of the Channel 4 Annual Diversity in Advertising Award, and was designed by Lloyds Bank and its creative agency adam&eveDDB. Robin Bulloch, Managing Director, Lloyds Bank, said: > “While winning the Channel 4 Annual Diversity in Advertising Award in itself is > a great achievement, the positive difference the campaign will hopefully allow > us to make to so many people’s lives is the real ambition here. By raising awareness > of invisible disabilities and taking action to promote healthy wellbeing, we can > support our colleagues to recognise the signs and feel confident and equipped > to support customers and each other.” Fiona Cannon, Group Director Responsible Business & Inclusion, added: > “As an organisation, we have made hugely positive steps in recent years to change > the way in which we support our colleagues and customers with their mental health > and wellbeing, whether they have a diagnosed condition or not. We still have a > great deal to do, but the more we can encourage open, honest conversations on > the topic the better. I am delighted with the opportunity the TV ad provides.” > Even though 1 in 4 of us are affected by a mental health problem every year, we > know many people don't get the support they need. That’s why we’re working with > Lloyds Bank to give mental health the attention it deserves. [#GetTheInsideOut](https://twitter.com/hashtag/GetTheInsideOut?src=hash&ref_src=twsrc%5Etfw) > [pic.twitter.com/UOBP2Sh3vt](https://t.co/UOBP2Sh3vt) > — Mental Health UK (@mentalhealthuk) [February 1, 2018](https://twitter.com/mentalhealthuk/status/958962620073168896?ref_src=twsrc%5Etfw) Last year. Lloyds Banking Group and Mental Health UK entered into a two-year partnership with the aim of raising £2m, and creating a [Mental Health and Money Advice Service](https://fundraising.co.uk/2017/01/18/lloyds-banking-group-2m-partnership-mental-health-uk/). The Mental Health UK network encompasses Rethink Mental Illness (in England), Hafal( in Wales), Mindwise (in Northern Ireland) and Support in Mind Scotland. * **[City Bridge Trust launches scheme to support resilience of voluntary sector workers](https://fundraising.co.uk/2019/05/15/city-bridge-trust-launches-scheme-to-support-resilience-of-voluntary-sector-workers/)**( 15 May 2019) * **[Stress & mental health issues widespread among charity employees, survey finds](https://fundraising.co.uk/2019/05/21/stress-mental-health-issues-widespread-among-charity-employees-survey-finds/)**( 21 May 2019) * **[Mind makes free online mental health training available for smaller organisations](https://fundraising.co.uk/2019/05/23/mind-makes-free-online-mental-health-training-available-for-smaller-organisations/)**( 23 May 2019) ![Loading](https://fundraising.co.uk/wp-content/plugins/page-views-count/ajax-loader- 2x.gif)