# Call for a charity shop on Coronation Street - Link: https://fundraising.co.uk/2018/01/31/call-charity-shop-coronation-street/ - Published: 2018-01-31T09:02:07+00:00 - Author: Howard Lake **A campaign is underway to persuade ITV to add a charity shop to Coronation Street. The street in fictional Weatherfield must be one of the few main streets in the UK not to have a charity shop.** The campaign is the idea of Manchester-based Jayne Cartwright, founder of the [Charity Retail Consultancy](http://www.thecharityretailconsultancy.co.uk/), which has advised and supported charity retailers for 25 years. She was inspired by the announcement that ITV had agreed partnerships with Costa Coffee and Co-op to appear on Coronation Street.  Viewers will see Co-op and Costa Coffee storefronts as part of a new extended Weatherfield set, joining the other [shops and businesses in and around Coronation Street](https://en.wikipedia.org/wiki/Weatherfield#Local_shops_and_businesses). ## Advertisement https://twitter.com/itvmedia/status/958306745973137408  Both facades will be fully branded and open for business in Spring 2018 with other assets such as posters, bags and cups integrated across the soap.  The new agreements also include digital and brand-licensing aspects for both brands, enabling them to use Coronation Street assets and extend the partnership off-air. ## Coronation Street charity? Cartwright suggested the addition of a charity shop in a tweet to ITV: > Hey [@ITV](https://twitter.com/ITV?ref_src=twsrc%5Etfw) How about a 3rd new retail > partnership- with a charity shop on the Street? [https://t.co/OTefW5XGuK](https://t.co/OTefW5XGuK) > — The Charity Retail Consultancy (@JayneCartwright) [January 30, 2018](https://twitter.com/JayneCartwright/status/958389715354509312?ref_src=twsrc%5Etfw) The shop with its volunteers and customers would offer new opportunities for the TV soap’s writers and bring home the value of local charity shops to a nationwide audience. [Cartwright explained](https://twitter.com/JayneCartwright/status/958632423058804736):“ Charity retail staff and 230,000 volunteers work so hard to raise income. A charity shop on Corrie would be a brilliant way to show its millions of viewers the commitment and love they have for their shops & customers, as well as the fun they all have!” Collaborating with corporate and retail fundraising consultant John Thompson, who created the successful [#FirstFiver](https://fundraising.co.uk/2016/09/27/firstfiver-charities-responded-simple-fundraising-idea/) campaign in 2016 which raised an [estimated £12.5 million](https://fundraising.co.uk/2016/11/14/firstfiver-campaign-may-raised-12-5m-says-caf-research/), she then posted a Twitter vote. > If [@CostaCoffee](https://twitter.com/CostaCoffee?ref_src=twsrc%5Etfw) and [@coopuk](https://twitter.com/coopuk?ref_src=twsrc%5Etfw) > are coming to [@itvcorrie](https://twitter.com/itvcorrie?ref_src=twsrc%5Etfw) > is it time for the Street to get a charity shop? Vote now! > — The Charity Retail Consultancy (@JayneCartwright) [January 30, 2018](https://twitter.com/JayneCartwright/status/958435252632014849?ref_src=twsrc%5Etfw) She knows her Corrie history, recalling that there was a [temporary charity shop in 1990](https://coronationstreetupdates.blogspot.co.uk/2018/01/could-charity-shop-reopen-in-coronation.html): > Anyone remember the temporary Friends of Weatherfield Hospice shop in 1990 run > by volunteer Emily Bishop? In 2018 it has to be a local NW charity retailer. Viewers > would love a pitch for the pitch. Chat tomorrow 🙂 > — The Charity Retail Consultancy (@JayneCartwright) [January 30, 2018](https://twitter.com/JayneCartwright/status/958478395079307264?ref_src=twsrc%5Etfw) ## Which charity shop? If ITV does see the sense in adding a charity shop, there is the question of which charity should be selected. > A small local one please [https://t.co/9OFKDE9p72](https://t.co/9OFKDE9p72) > — Polly (@shute_polly) [January 30, 2018](https://twitter.com/shute_polly/status/958458406410641408?ref_src=twsrc%5Etfw)  Various ideas have been suggested: * a local North West England charity * it could then become an annual or regular pitch so that other charities could in turn share the benefits * the pitch could involve a viewers’ vote, perhaps with a premium line generating donations for the shortlisted charities * the Co-op and Costa Coffee could be invited to support the initiative > Oh yeah! Co-op did collections for Age UK's shops in the run-up to Christmas [@JayneCartwright](https://twitter.com/JayneCartwright?ref_src=twsrc%5Etfw) > — John Thompson, aka Johnny Five (@JTCHANGINGBIZ) [January 30, 2018](https://twitter.com/JTCHANGINGBIZ/status/958474281205288960?ref_src=twsrc%5Etfw) > Perhaps a local charity shop would be most appropriate to begin with, with an > opportunity for causes to pitch for the pitch on an annual basis – a selection > voted on by viewers? [@JayneCartwright](https://twitter.com/JayneCartwright?ref_src=twsrc%5Etfw) > [https://t.co/9iZg8sth7Q](https://t.co/9iZg8sth7Q) > — John Thompson, aka Johnny Five (@JTCHANGINGBIZ) [January 30, 2018](https://twitter.com/JTCHANGINGBIZ/status/958467995608780800?ref_src=twsrc%5Etfw)  One local charity joined in the conversation promptly last night: > It should be a pop up space, initially for [@CWATrafford](https://twitter.com/CWATrafford?ref_src=twsrc%5Etfw) > think how much awareness could be raised for local projects > — Michelle Peters (@blueybaloo) [January 30, 2018](https://twitter.com/blueybaloo/status/958459509411893249?ref_src=twsrc%5Etfw) Jayne Cartwright added some more thoughts, as she shared the idea with national and regional news organisations last night: > Need to think about impact on volunteers and donors though – they have to engage > with the cause. Could be a council owned shop and they offer low rent to a changing > charity for 12 months to avoid vacant units, get some business rates & engage > community in volunteering & recycing > — The Charity Retail Consultancy (@JayneCartwright) [January 31, 2018](https://twitter.com/JayneCartwright/status/958608827317923841?ref_src=twsrc%5Etfw) [John Thompson](https://twitter.com/JTCHANGINGBIZ) told UK Fundraising: > “For many years Corrie has been a regular part of millions of viewers’ lives, > an institution that reflects the ever changing social, cultural and economic issues > of our time. Our high streets also reflect these and it would be apt that a charity > shop took a rightful slot alongside a Co-op and a Costa thus reflecting the true > reality of co-existing commercial and not-for-profit retail in our towns across > the UK.”   > You know [@itvcorrie](https://twitter.com/itvcorrie?ref_src=twsrc%5Etfw) always > reflects real life – now it’s time for some high street storylines. Another top > story for Roy! > — The Charity Retail Consultancy (@JayneCartwright) [January 31, 2018](https://twitter.com/JayneCartwright/status/958620561374109696?ref_src=twsrc%5Etfw) * **[Four charities to benefit from Coronation Street’s 50th anniversary](https://fundraising.co.uk/2010/03/30/four-charities-benefit-50th-anniversary-coronation-street/)( 30 March 2010)** * **[Coronation Street actress is new patron of Albert Kennedy Trust](https://fundraising.co.uk/2004/03/09/coronation-street-actress-new-patron-albert-kennedy-trust/)( 9 March 2004) **   ## Comments ### By: HowardLake - Link: https://fundraising.co.uk/2018/01/31/call-charity-shop-coronation-street/#comment-3999 - Published: 2021-09-16T09:51:24+01:00 The campaign continues in 2021: [https://twitter.com/JTCHANGINGBIZ/status/1438480381829857281](https://twitter.com/JTCHANGINGBIZ/status/1438480381829857281) ### By: HowardLake - Link: https://fundraising.co.uk/2018/01/31/call-charity-shop-coronation-street/#comment-4058 - Published: 2021-12-03T07:56:58+00:00 Getting closer to \#ACharityShopOnCorrie. Here’s Co-op’s Christmas 2021 advert which aired first in an ad break during Coronation Street on 26 November: [https://twitter.com/howardlake/status/1466747395367227398](https://twitter.com/howardlake/status/1466747395367227398)