# Neuro Foundation launches fun run to inspire student participation

- Link: https://fundraising.co.uk/2018/01/29/neuro-foundation-launches-fun-run-inspire-student-participation/
- Published: 2018-01-29T10:10:48+00:00
- Author: Melanie May

**The Neuro Foundation is targeting university students with the launch of Runderpants:
a new student fun run.**

The [Runderpants Mile](http://www.runderpants.co.uk/) event asks university students
to raise funds for the [The Neuro Foundation](https://www.nfauk.org/) by running
a mile in special Runderpants™ underwear, which they will receive when they sign
up.

The charity is currently collaborating with RAG teams from five universities across
the country: Bangor University, University of Cambridge, Durham University, Falmouth
University and Imperial College London. The teams are helping to organise and market
the Runderpants Mile in their towns, with events expected to take place in each 
one during February and March.

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The Runderpants™ brand creation was a pro-bono project with branding agency, [The Specialist Works](https://www.thespecialistworks.com/),
while Oddballs Ltd has produced the underwear and the event has received corporate
sponsorship from Boohoo.com. The Neuro Foundation has also partnered with Blackbaud
Inc.’s [everydayhero](https://www.everydayhero.com/uk/) platform to create a seamless
fundraising experience for student participants.

Brendan Rodgers, Operations and Marketing Manager, The Neuro Foundation, said:

> “For us, Runderpants™ isn’t just about creating a new income stream for the charity,
> it’s about promoting body positivity, and offering a gateway event to sports. 
> We know most people can run a mile, so it’s just a case of seeing who’s prepared
> to give it a shot! We are also very excited to be getting to know the student 
> fundraising community better. If you ever want to be inspired for the future of
> this world, chat to the RAG teams at any given university; their drive, aspiration
> and informed approach has confirmed what we suspected; students are shockingly
> underestimated by the charity sector.”

 * **[£1million available for education & learning projects through Edge Grant Fund](https://fundraising.co.uk/2018/04/04/1million-available-education-learning-projects-edge-grant-fund/)**(
   4 April 2018)
 * **[Oxford University to support social enterprise creation through innovation arm](https://fundraising.co.uk/2018/09/27/oxford-university-support-social-enterprise-creation-innovation-arm/)**(
   27 September 2018)
 * **[University of Exeter campaign reaches £50 million in donations](https://fundraising.co.uk/2019/02/13/university-of-exeter-campaign-reaches-50-million-in-donations/)**(
   13 February 2019)

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