# Three secrets of successful fundraisers

- Link: https://fundraising.co.uk/2018/01/20/three-secrets-successful-fundraisers/
- Published: 2018-01-20T22:57:06+00:00
- Author: Howard Lake

**Most fundraisers I speak to have become fundraisers by accident. Sound familiar?
If you planned your career in fundraising you are a rarity.**

 

I was a handbag designer before I was a fundraiser. It sounds outlandish now but
some of my work involved travelling the world shopping for handbags.

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When my role was made redundant I struggled to get another design job so I ended
up temping for small charity called [Blind in Business](http://www.blindinbusiness.org.uk)
who help people who are blind or partially sighted into work. I progressed from 
admin to writing Trust applications and when the money started to come in I thought
that perhaps I’d found ‘my thing’. No world travel but I got to work with some inspirational
people – and dogs too.

 

It was only several fundraising jobs later as innovation fundraising manager at 
the NSPCC that I really started to think about where I was going and what I wanted
to do. Up until then I was like Alice in Wonderland.

 

> “Alice asked the Cheshire cat, who was sitting in a tree, “What road do I take?”
> The cat asked, “Where do you want to go?”
> “I don’t know,” Alice answered.
> “Then,” said the cat, “it really doesn’t matter, does it?” 
>  _**Lewis Carroll**, Alice’s Adventures in Wonderland_

 

## Where do you want to go?

 

The Cheshire cat has a point, if you don’t know where you want to go, then it doesn’t
matter what you do. And that’s fine. But knowing where you want to go and what you
want to achieve can help you make better decisions.

 

As fundraisers we have targets. We know how much we need to raise from different
audiences by a deadline. And most of the time we know how we are going to do it.

 

So it strikes me as curious that I meet so many fundraisers who don’t apply the 
same principles to their fundraising careers as their fundraising practice and haven’t
thought through what they want to achieve and therefore how they might get there.

 

Over the years I’ve worked with hundreds of fundraisers and I’ve noticed that the
most successful ones know where they want to go. They also have three things in 
common.

 

1. The first thing is **time** – they don’t have more than the rest of us but they
schedule time to think about what they want to achieve and how they are going to
get there. It’s not accidental time snatched between meetings it’s deliberate chunks
of time. They block out time in their diary, switch off all their devices and spend
uninterrupted time really thinking.

 

2. **Resilience** – they have grit. They take the knockbacks and brush themselves
off and keep going. They ask for feedback from supporters and colleagues and take
it on board. They see what others would call ‘failure’ as a genuine way to learn
and improve. The community and events fundraising team at Mind are a great example
of this. They challenge each other to step out of

 

their comfort zones and approach all their fundraising from a test and learn perspective.
You can read about their approach to developing their [community fundraising product Crafternoon](https://www.lucyinnovation.co.uk/2017/02/crafternoon-mind-crafting-way-fundraising-success/)
here.

 

3. **Support** – they surround themselves with a tribe of people who they ask for
help. These people cheer them on when it’s good and pick them up when the going 
gets tough. They also deliberately seek out coaches and mentors to help them with
specific challenges because they know that they don’t have all the answers on their
own. Check out the Institute of Fundraising and

 

CharityComms who both have mentoring schemes.

 

Whatever your fundraising discipline; whether you are still working out where you
are going, or you’ve decided you want to climb the ladder in your current organisation
or are looking for a different role, start by dedicating regular time to think about
what you want, reframe knockbacks (and there will be many) as learning and surround
yourself with a tribe that will support you when you

 

need them.

 

If you are serious about working out where you are going and getting the results
you want, you might like to be one of the early backers of **The Lucidity Network
crowdfund** – a fun online and offline learning support network to help you get 
to where you want to go. [Back the Lucidity Network today](https://www.indiegogo.com/projects/lucidity-network-fun-learning-for-better-results/x/17812991#/).

 

PS And we’d love to know your story of how you accidentally arrived in fundraising–
please share below.

 * **[Why start anything new? It’s all been done](https://fundraising.co.uk/2018/03/12/start-anything-new-done/)**(
   12 March 2018)
 * **[IOF N Ireland Certificate in Fundraising details](https://fundraising.co.uk/2018/08/16/iof-n-ireland-certificate-in-fundraising-details/)**(
   16 August 2018)
 * **[New Irish fundraising management course announced](https://fundraising.co.uk/2018/11/23/new-irish-fundraising-management-course-announced/)**(
   23 November 2018)

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