# Hotter chooses Marie Curie as first ever charity partner

- Link: https://fundraising.co.uk/2018/01/19/hotter-chooses-marie-curie-first-ever-charity-partner/
- Published: 2018-01-19T08:00:15+00:00
- Author: Melanie May

**Footwear brand Hotter has chosen Marie Curie as its first Charity of the Year.**

 

The partnership aims to raise £75,000 for [Marie Curie](https://www.mariecurie.org.uk/)
through a wide range of activities. Hotter will also support Marie Curie’s biggest
annual fundraising campaign the [Great Daffodil Appeal](https://fundraising.co.uk/2016/02/25/marie-curie-launches-2016-daffodil-tv-campaign/)
in March with the launch of a specially designed bespoke shoe. The limited edition
Daffodil shoe will go on sale in March with £20 from every pair sold going directly
to the charity.

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Additionally, staff at Hotter headquarters in Skelmersdale and stores nationwide
will be hosting Blooming Great Tea Parties for Marie Curie as well as taking part
in a series of fundraising events including danceathons and cycle races.

 

Sara Prowse, Hotter CEO, said:

 

> “We’re delighted to have partnered with Marie Curie, a fantastic charity doing
> some amazing work! We’ve set ourselves an ambitious fundraising target of £75,000
> which I’m very confident, as a team, Hotter will go above and beyond to achieve.

 

Nicky Read, Head of Corporate Partnerships at Marie Curie, commented:

 

> “We are absolutely delighted that Hotter has chosen Marie Curie as their first
> official Charity of the Year. The money raised through this new partnership will
> help Marie Curie to provide care and support to people living with a terminal 
> illness and their families.
> “This partnership is a great fit as there are plenty of Marie Curie supporters
> who are loyal Hotter customers. We are very excited about the opportunities this
> partnership provides.”

 * **[Great Daffodil Appeal returns for 2021 without public collections](https://fundraising.co.uk/2021/02/22/great-daffodil-appeal-returns-2021-without-public-collections/)**(
   22 February 2021)
 * **[Marie Curie increases fundraising targets to support new five-year strategy](https://fundraising.co.uk/2023/10/04/marie-curie-increases-fundraising-targets-to-support-new-five-year-strategy/)**(
   4 October 2023)
 * **[Marie Curie promotes 40th Great Daffodil Appeal with DRTV advert](https://fundraising.co.uk/2026/02/24/marie-curie-promotes-40th-great-daffodil-appeal-with-drtv-advert/)**(
   24 February 2026)

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