# New benchmarking service launches for charity sector

- Link: https://fundraising.co.uk/2018/01/11/new-benchmarking-service-launches-charity-sector/
- Published: 2018-01-11T07:13:14+00:00
- Author: Melanie May

**A new benchmarking service for charities has launched to provide fundraisers with
configurable comparisons of quantitative and qualitative data.**

 

Giving Clarity is a joint venture between [Freestyle Marketing](http://www.freestylemarketing.co.uk/)
and [Open Creates](http://opencreates.com/) and has been launched in partnership
with the Institute of Fundraising.  The service will collate data on revenue, expenditure,
donor volumes, staffing levels, product performance, staffing and other key metrics
in a format that allows charities to make an accurate appraisal of their performance
relative to the market.

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It will also collect qualitative data on strategic direction, attitudes to risk,
sector challenges and the impact of current events such as Brexit and GDPR, with
its first report due to be delivered at a conference for participants in May this
year. The [Institute of Fundraising](https://www.institute-of-fundraising.org.uk/)
will also showcase findings at its summer Convention, and is offering its members
a 10% discount on its cost of £4,950 a year.

 

The launch follows consultation with a number of large UK charities including BHF,
CRUK, and Oxfam and aims to help fundraisers improve day-to-day operations and make
long-term strategic decisions. It also aims to help Chief Executives and Trustee
boards understand how their programmes sit within the market. Giving Clarity is 
looking for as many charities as possible to sign up, and as well as being invited
to a presentation of results participants will receive a comprehensive written report
and will also be able manipulate and visualise the data themselves using Tableau
Reader.

 

Lucy Edwards, COO at Open Creates, said:

 

> “At a difficult time for fundraising, this is a great opportunity for the sector
> to learn and collaborate. We’re particularly excited about giving participants
> simple, flexible data visualisation tools that will allow them to compare their
> performance to both the market in general and to organisations in the same cause
> area and/or of a similar size.”

 

Daniel Fluskey of the Institute of Fundraising said:

 

> “Benchmarking in the UK sector has been something that we’ve been keen to see 
> up and running for some time. We’re very happy to be partners in Giving Clarity
> and are confident that it will help our members deliver higher levels of excellent
> fundraising.”

 

Those interested in participating should contact [he***@***************ks.org](https://fundraising.co.uk/2018/01/11/new-benchmarking-service-launches-charity-sector/he***@***************ks.org).

 

 

 

**_Editor’s note 1 August 2018_**

 

_Since this was published the product has been renamed ‘Charity Benchmarks’._

 * **[THINK Consulting Solutions launches fundraising benchmarking tool](https://fundraising.co.uk/2018/04/06/think-consulting-solutions-launches-fundraising-benchmarking-tool/)**(
   6 April 2018)
 * **[Charity Benchmarks initiative releases first report on fundraising](https://fundraising.co.uk/2018/06/28/charity-benchmarks-initiative-releases-first-report-fundraising/)**(
   28 June 2018)
 * **[Fundraising most important income source for charities, report shows](https://fundraising.co.uk/2018/07/05/fundraising-important-income-source-charities-report-shows/)**(
   5 July 2018)

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