Fundraising news, ideas and inspiration for professional charity fundraisers

The War for Fundraising Talent: And How Small Shops Can Win

The War for Fundraising Talent: And How Small Shops Can Win

CFRE and AFP Master Trainer Jason Lewis believes that “the missing link in most fundraising strategies is the oversight and direction designed to ensure that fundraising professionals are meeting measurable and objective performance expectations.”

He expands on this in his book, arguing: “The War for Fundraising Talent will be won by retaining more of the talent we already have and empowering our new recruits with an environment where fundraising professionals can achieve mastery and find meaning in their work and demonstrate distinct and deliberate practices that they can be recognised and admired for.”

He describes fundraising as “an emerging profession that is currently working its way through its messy adolescent years.”

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Howard Lake is a digital fundraising entrepreneur. Publisher of UK Fundraising, the world's first web resource for professional fundraisers, since 1994. Trainer and consultant in digital fundraising. Founder of Fundraising Camp.

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