# iBuy2Give launches phase 2 to attract new bargain hunter audience

- Link: https://fundraising.co.uk/2018/01/10/ibuy2give-launches-phase-2-attract-new-bargain-hunter-audience/
- Published: 2018-01-10T08:50:20+00:00
- Author: Melanie May

**Online marketplace and fundraising platform iBuy2Give has launched its next phase
of development, which will see it target bargain hunting consumers to turn them 
into charity supporters.**

 

[iBuy2Give](https://ibuy2give.co.uk/) [soft launched before Christmas](https://fundraising.co.uk/2017/11/30/ibuy2give-set-online-marketplace-raise-funds-charities/)
to pre-register charities and good causes, with the site expected to go live in 
February this year, offering discounted items ranging from toys to car insurance.
With the site, when people make a purchase, they can choose a participating charity
for a donation to go to. A mix of charities and good causes are now on board including
Cancer Research UK, [Mind](https://www.mind.org.uk/), [Samaritans](https://www.samaritans.org/)
and the Big Issue Foundation, as well as many smaller local causes. Charities and
good causes can still sign up via the home page, and this week saw 80 charities 
join in just 24 hours according to the company’s Kevin Turner (pictured).

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With phase two, the company is aiming to bring in a new audience for charities using
the platform by also offering deals on experiences such as days out, meals, and 
pamper days.

 

Explaining phase two, Turner said:

 

> “Whilst we have been extremely fortunate in getting a large number of charities
> and good causes to register with us, one of our key objectives is to attract donations
> through bargain hunters rather than expecting charities to continuously market
> their own network of supporters.
> “We are now inviting members of the general public to register with us so that
> we can send them emails with deals. We will be offering days out, dining out, 
> takeaways, pamper days, and experience days to name a few in a very similar way
> to the likes of Groupon. The difference is of course that when a purchase is made
> the consumer gets to choose who they would like the donation to go to, turning
> their need for a deal into donations from us and bringing in a new type of donator.”

 

Each time a purchase is made, iBuy2Give will receive an agreed percentage from the
seller and from that will give a donation to a participating charity. According 
to Turner, as iBuy2Give works directly with the sellers, it will receive higher 
percentages than standard fundraising platforms working on an affiliate basis, enabling
bigger donations. The site offers participating charities and good causes their 
own fundraising page with a unique URL that they can direct supporters to and raise
funds through their purchases and direct donations. People will also be able to 
search for causes to support and items to buy via the site itself.

 

There are no monthly fees for charities and no sign up fee: the only charge is for
the transaction, which includes the card processing fee and is 1.8% plus 20p.

 

 

 

 

Charities can find out more about how iBuy2Give works through the site’s [FAQ section](https://ibuy2give.co.uk/faqs).

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