# WaterAid launches first digital wallet pass with January’s Just Water event - Link: https://fundraising.co.uk/2018/01/05/wateraid-launches-first-digital-wallet-pass-januarys-just-water-event/ - Published: 2018-01-05T08:30:37+00:00 - Author: Melanie May **WaterAid has launched a digital wallet pass for its January fundraising event Just Water, which challenges participants to drink nothing but the liquid for a whole month.**   Created by [GOOD Agency](http://www.goodagency.co.uk/), [WaterAid](https://www.wateraid.org/uk/) believes the wallet is a sector first. After signing up to take part in [Just Water](https://www.wateraid.org/uk/get-involved/events/just-water), participants are invited to download a digital pass that will sit in their smartphone’s wallet app. Once downloaded, they will be able to receive updates on the challenge, support and tips to reach their goal. ## Advertisement [⌊Posthub advert. You create the campaign. We'll handle the postal journey. Get started at post-hub.co.uk.⌉](https://fundraising.co.uk/ads/posthub-20261007-300x250/)   The pass can be shared between phones to help encourage friends and family to sign up too. In addition, it allows WaterAid to send updates via push notifications to a participant’s lock-screen, helping to keep engagement high throughout the month.   The Just Water campaign has launched across Facebook, YouTube, Twitter and Instagram. As well as the wallet pas, GOOD has designed a new creative concept for this year’s campaign showing the cravings that participants experience in comedic, larger-than- life forms, with giant beer bottles chasing participants down the street, and huge teapots barging into office meetings.   > Goodbye caffeine! This January, it's time for Just Water. > Take on the ultimate > challenge and drink just water this month. [https://t.co/BW3Dzujnah](https://t.co/BW3Dzujnah) > [pic.twitter.com/uL1MemmTVH](https://t.co/uL1MemmTVH) > — WaterAid UK 💦 (@WaterAidUK) [January 1, 2018](https://twitter.com/WaterAidUK/status/947882755295272961?ref_src=twsrc%5Etfw)   Andy Powell, Associate Creative Director at GOOD said:   > “The mobile wallet functionality is the perfect fit for our strategic ambition > and creative direction for Just Water. Not only does it allow our participants > to unite their team and find strength in numbers, it allows us to help support > them through a tricky month with encouraging content.”   Helen Seacombe, Senior Community Fundraising Officer at WaterAid said:   > “We are really excited to be working with GOOD on Just Water, and especially on > the new wallet pass. As a sector first, we’re excited to see how it can enhance > the stewardship journey and increase engagement in WaterAid’s lifesaving work.”   Just Water is running through January 2018 during WaterAid’s Untapped appeal, which sees every £1 donated by the UK public doubled by the UK government.       [⌊wateraid mobile pass⌉](https://wfay6x.infiniteuploads.cloud/2018/01/WaterAid-Iphone_0000_01-1.jpg) * **[GOOD Agency Childhood Trust campaign to launch as photography exhibition](https://fundraising.co.uk/2019/01/16/good-agency-childhood-trust-campaign-launch-photography-exhibition/)**( 16 January 2019) * **[Charity sector agency & supplier news update](https://fundraising.co.uk/2022/08/30/charity-sector-agency-supplier-news-update/)**( 30 August 2022) * **[Ken Burnett becomes chairman of The Cascaid Group](https://fundraising.co.uk/2003/09/30/ken-burnett-becomes-chairman-cascaid-group/)**( 30 September 2003) ![Loading](https://fundraising.co.uk/wp-content/plugins/page-views-count/ajax-loader- 2x.gif)