# Nisa’s charity delivers £5.16 for every £1 donated, says study

- Link: https://fundraising.co.uk/2017/12/05/nisas-charity-delivers-5-16-every-1-donated-says-study/
- Published: 2017-12-05T08:14:51+00:00
- Author: Howard Lake

**Making a Difference Locally, the charity created by retail store network Nisa,
creates social value of £5.16 for every £1 donated to communities served by its 
stores.**

 

The value of its impact was determined by Kingston Smith Fundraising and Management,
which the charity commissioned to investigate its impact.

## Advertisement

 [⌊Posthub advert. You create the campaign. We'll handle the postal journey. Get started at post-hub.co.uk.⌉](https://fundraising.co.uk/ads/posthub-20261007-300x250/)

 

## Making a difference in 2016

 

Making a Difference Locally has been supporting good causes since 2008 and has donated
over **£7.5 million** to date. **Over 2,100** stores are participating in the initiative.

 

The study covers donations that were made by Making a Difference Locally from January
to December 2016.

 

During that period **just under 2,000** donations were made by Nisa’s independent
retailers ranging from **around £50** up to **£7,000**. The majority were **£500
and below**.

 

Beneficiaries spanned a range of groups from local sports clubs, hospitals and hospices,
to schools, food banks and community groups.

 

![Merley defibrillator funded by MADL](https://wfay6x.infiniteuploads.cloud/2017/
12/merley-difibrillator-making-a-difference-locally-e1512410506776.jpg)

_Merley’s difibrillator was funded by Making a Difference Locally_

 

The study found that the highest social value created by head from the funding was
created for people who participated in local sports activities or accessing local
facilities. Projects for children and older people were also found to benefit from
higher social value per donation.

 

People participating in local sports activities or accessing local facilities were
found to benefit from the highest social value created per head, and projects for
children and older people were also found to benefit from higher social value per
donation.

 

The report found that:

 

 * retailers who are active members of the MADL initiative are “making very significant
   contributions” to their local communities”
 * the social return is “remarkable given the modest resource” that goes into running
   the MADL operations.

 

Kate Carroll, Head of Charity for [Making a Difference Locally](http://www.makingadifferencelocally.com),
commented: “The report produced some really valuable insights into the impact of
the charity’s support, and we were delighted to discover the extent of the social
value created by our members’ donations and also to determine which beneficiaries
achieved the greatest benefit from them.”

 

## How Making a Difference Locally works

 

Money is raised in Nisa stores for MADL when customers purchase items from Nisa’s
Heritage own-label range and selected branded products which carry charitable donations
from the suppliers.

 

Stores are then able to donate funds raised to a local good cause of their choice
within a 10 mile radius, to ensure money raised by the community stays within the
community.

 * **[Website launches with free impact tools for small & medium sized charities](https://fundraising.co.uk/2019/04/15/website-launches-free-impact-tools-small-medium-sized-charities/)**(
   15 April 2019)
 * **[Free tool from National Lottery Community Fund helps charities measure impact](https://fundraising.co.uk/2019/07/30/free-tool-from-national-lottery-community-fund-helps-charities-measure-impact/)**(
   30 July 2019)
 * **[Why positive impact should always outweigh bad PR](https://fundraising.co.uk/2020/02/17/why-positive-impact-should-always-outweigh-bad-pr/)**(
   17 February 2020)

![Loading](https://fundraising.co.uk/wp-content/plugins/page-views-count/ajax-loader-
2x.gif)