# Stroke Association overhauls its online donation experience

- Link: https://fundraising.co.uk/2017/12/04/stroke-association-overhauls-online-donation-experience/
- Published: 2017-12-04T11:30:47+00:00
- Author: Howard Lake

**The Stroke Association has redeveloped the online experience it presents to its
supporters in time for its Christmas fundraising campaign.**

 

Working with Addition, the digital studio from WPN Chameleon, the charity has produced
a more accessible and user-friendly donation journey.

## Advertisement

 

The partnership with [Addition](https://addition.london/) included a review of the
site’s donation experience, together with examining feedback from users and from
stakeholders.

 

## Addition’s donation platform

 

The new donation experience takes place on Addition’s donation platform. It offers
different, appropriate options for different types of donation, such as in-memory
gifts, and paying in sponsorship and collections.

 

The Stroke Association can now use the back-end functionality to create campaign-
specific donation journeys and fully track and attribute the source of the donations.
It works and integrates with Stroke’s existing thankQ CRM and dotmailer email platform.

 

![The Stroke Association's redesigned donation process on mobiles](https://wfay6x.
infiniteuploads.cloud/2017/12/stroke-association-redesign-mobile-addition.jpg)

 

## ApplePay option

 

The donation platform also enables the charity to give their supporters more choice
in how they make their donation. Options including Apple Pay. This technology makes
donations easier and more convenient for supporters. The donation platform is also
PCI compliant.

 

Nina Walker, Deputy Director of Fundraising at the [Stroke Association](http://www.stroke.org.uk),
said: “Generating income is crucial to helping people overcome the devastating impact
a stroke can have. That’s why our new donation experience will be a real boost to
our organisation.”

![Loading](https://fundraising.co.uk/wp-content/plugins/page-views-count/ajax-loader-
2x.gif)