# Seven charities to benefit from data hackathon

- Link: https://fundraising.co.uk/2017/12/01/seven-charities-benefit-data-hackathon/
- Published: 2017-12-01T12:02:28+00:00
- Author: Howard Lake

**A week-long hackathon gets underway today in which seven charities will benefit
from the problem solving skills of an international group of experienced data analytics
staff, volunteering their services.**

This will be the third hackathon event run by corporate volunteer organisation Making
A Difference Through Analytics ([MADTA](http://www.madta.org.uk)) with support from
Barclays along with Google, The Information Lab, Oracle, CASS, and others. This 
brings the total hacks undertaken at the events to 18.

Charities taking part this week include Mencap, Shelter, Museum of London, Action
on Hearing Loss, Parkinson’s UK, and Equal Education.

## Advertisement

The [hackathon was launched at Barclays’ innovation centre](https://www.facebook.com/wearemadta/posts/1755675311110038)
in Notting Hill by Steven Roberts, Managing Director, Barclays and the brain behind
the award-winning Digital Eagles campaign.

## How the hackathon works

The analytical teams have been assembled, with interest from around the world, including
Norway, USA, India, Singapore and Australia.

As well as the main partner organisations mentioned, this hackathon features teams
of data scientists from insurer Hastings Direct, price-comparison platform MoneySuperMarket.
com, big data analytics company Cardlytics, and loyalty pioneers Dunnhumby.

Charities have submitted their problems, issues and opportunities, along with supporting
datasets. The teams now have one week to tackle the challenges and to produce the
most valuable analytics for each charity. Each team gets to work on just one of 
the projects.

One week today, on 8 December, the hackathon finale will be held at Barclays HQ 
in London’s Canary Wharf. The analytical teams will pitch results to charity leaders
and senior business leaders, where winning presentations for each charity make their
way through to a grand final in the afternoon. At the end of the day an overall 
winner will be selected, together with winners for each challenge.

The winner of each challenge would receive a subsequent opportunity to present it
to senior leaders at the charities, receive mentoring by industry leaders and win
prizes.

Teams are advised not to draw too much on charity partners’ time, with a recommended
maximum of one email or phone call to the charity each day.

UK Fundraising will be reporting on the finale.

## What will the hackathon tackle?

Projects being tackled by this hackathon include:

 * – A focus on the use of open data, as a frugal way to create value from analytics
 * – Answering questions on supporter retention and lifetime value
 * – The application of enhanced methods such as predictive and text analytics
 * – Data analysis to inform awareness campaigns, lobbying efforts, etc
 * – Joining up disparate data from within charities to create insights
 * – Understanding the ‘footprint’ of different charitable services across the UK

A special multi-charity wildcard challenge is also included in the hackathon, studying
the availability, or not, of accessible transport schemes, with an initial focus
on those provided by TFL and others in London.

Paul Singh, founder and CEO of Equal Education, is a keen supporter of the event.
His video was presented at the launch.

## Interested?

Charities keen on seeing the output of the projects can contact the MADTA team for
further details

They can also register their interest in being selected as charity participants 
in future [MADTA](http://www.madta.org.uk) hackathon events.

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