# Oxfam launches integrated DRTV campaign for the Lifesaver Cube

- Link: https://fundraising.co.uk/2017/11/30/oxfam-launches-integrated-drtv-campaign-for-the-lifesaver-cube/
- Published: 2017-11-30T11:20:09+00:00
- Author: Howard Lake

**Oxfam is highlighting its Lifesaver Cube in its latest integrated DRTV campaign
to raise funds for its emergency response work.**

The Lifesaver Cube is a robust and portable household water filter which cleans 
contaminated water. It can hold up to five litres of water at any one time. Dirty,
contaminated water is stored inside the Cube and a small pump on the cap is used
to increase the pressure, forcing water though an internal filter which removes 
bacteria and viruses.

One single Cube provides a family of four with clean water for one year.

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**SEE ALSO: [Oxfam’s new DRTV ad shows the lifesaving power of the bucket](https://fundraising.co.uk/2017/06/22/oxfams-new-drtv-ad-extols-power-bucket)(
22 June 2017)**

The campaign, created by WPN Chameleon, sets out to demonstrate Oxfam’s expertise
in providing clean water in emergencies and how the Lifesaver Cube helps save lives.

The 60 second ad was shot at the Oxfam warehouse which stores emergency supplies.
It features Oxfam spokesman Ian Bray, demonstrating the Cube and drinking the clean
water produced.

![Oxfam's Ian Bray demonstrates impact of the Lifesaver Cube in TV advert](https://
wfay6x.infiniteuploads.cloud/2017/11/ian-bray-oxfam-liversaver-cube-advert-ask.jpg)

_Oxfam’s Ian Bray demonstrates impact of the Lifesaver Cube_

The ad launched on 29th November asking for a donation of **£3** towards one of
these lifesaving Cubes.

Oxfam is combining the 60 second DRTV ad with Facebook posts, Facebook canvas, bespoke
landing pages and online display to capture and convert a greater response from 
the campaign than with the ad alone.

Catherine Wearden, Head of Supporter Acquisition at Oxfam: “The Lifesaver Cube makes
even the dirtiest water safe to drink – it’s such a clever piece of kit. In the 
new ad, Ian demonstrates this by drinking dirty water that has been pumped through
the cube, so that viewers can see just how effective it is. We hope that people 
will be inspired by seeing it in action and want to help us provide more of these
to vulnerable families around the world. We can confirm that Ian experienced no 
ill effects from drinking the water!”
 

## WATCH: Ian Bray demonstrate the Oxfam bucket

Video: WPNC

 

 * **[RAF Benevolent Fund launches digital storytelling campaign](https://fundraising.co.uk/2018/09/19/raf-benevolent-fund-launches-digital-storytelling-campaign/)**(
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 * **[WPN Chameleon launches international division](https://fundraising.co.uk/2019/02/06/wpn-chameleon-launches-international-division/)**(
   6 February 2019)
 * **[For European charity fundraisers, DRTV’s time has come](https://fundraising.co.uk/2019/12/04/for-european-charity-fundraisers-drtvs-time-has-come/)**(
   4 December 2019)

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