# How to turn negative emojis into positive charity support

- Link: https://fundraising.co.uk/2017/11/29/turn-negative-emojis-positive-charity-support/
- Published: 2017-11-29T11:41:24+00:00
- Author: Howard Lake

**A new Chrome extension lets you convert your negative Facebook emoji reactions
into positive actions to support charities and social change campaigns.**

 

Every time the [Emoji Reaction Project](https://www.emojireactionproject.com/)‘s
free tool encounters an angry or sad emoji on one of your posts about a particular
environmental or social issue, it will prompt you with three actions you can take
on it: donate, do or dial.

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Currently available **only in the US**, the extension’s ‘**donate**‘ option links
you to a relevant nonprofit, selected via Charity Navigator’s API. Selecting ‘**
do**‘ presents lists of protests and campaign meetings for you to attend, pulled
in from filmmaker Michael Moore’s [Resistance](https://www.resistancecalendar.org/)
calendar of protests. Choosing ‘dial’ lets you connect with local politicians to
connect with.

 

![Emoji Reaction Project (screenshot)](https://wfay6x.infiniteuploads.cloud/2017/
11/emoji-reaction-project.jpg)

_Don’t be sad – take action_

 

The Emoji Reaction Project was inspired by the 2016 mass shooting at the Pulse nightclub
in Orlando. A group of staff at ad agency Droga5 wondered how they could convert
the outpouring of sadness and grief on Facebook posts about the killings into something
more practical. They decided to create a tool that could apply to a wide range of
issues.

 

 

 

 

The extension has been created as a ‘side project’ by the group. It lists 15 policy
and causes with relevant actions for them. These include gun control, natural disasters,
the environment, LGBTQ rights and women’s rights. More issues will be added soon.

 

For an action to present itself, the Facebook post has to contain one or more keywords
that the project is set up to search for.

 

Although it is expanding in the US, there is no indication as to whether this will
be expanded to the UK.

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