# Quarter of largest non-profits lack mobile-responsive site, says report - Link: https://fundraising.co.uk/2017/11/28/quarter-largest-non-profits-lack-mobile-responsive-site-says-report/ - Published: 2017-11-28T10:31:34+00:00 - Author: Melanie May **Almost half (45%) of UK consumers have made a donation via their mobile phones but many charities do not yet have a mobile-responsive site, according to a report by Episerver.**   [Episerver](http://www.episerver.com/) questioned 20 leading UK charities and 1,200 UK consumers for its _[Giving on the Go](http://www.episerver.com/learn/guides/giving-on-the-go/)_ report. The research looks at the mobile strategies of the non-profit sector, examining the extent to which charities are meeting growing demand for mobile-enabled payments and how non-profits could benefit from a giving-on-the-go approach. ## Advertisement   It found that while three out of five of the UK’s top charities offer an iPhone app, the majority of them are promotional rather than used as a way to accept payments or encourage donations with only 25% capable of managing donations.  The survey also found that few of the charities benchmarked provided Android apps, while a quarter lack a responsive mobile website altogether, with some relying on mobile redirects and others having no mobile-friendly site at all.   However, mobile is increasingly important for consumers: according to the report 45% of consumers say they will leave a mobile site immediately if they have difficulty accessing it while mobile payments are rising with 45% of consumers having made a donation via their mobiles in the past year. Around one in five (22%) people donate to a charity in this way at least once a month, while 37% have used their mobiles to make an annual donation.   The report also found that women make more donations via a mobile phone or tablet than men, but that men are more likely to do so frequently and on a repeat basis. Age-wise, people aged 25-34 are the most likely to donate via a mobile device, with a quarter (25%) making a mobile donation at least once a week, while 74% of the over 55s have never made a donation this way.   Joey Moore, Director of Product Marketing at Episerver, said:   > “Now more than ever, mobile payment is playing a huge role in both marketing and > the day-to-day activities of consumers. Already, many of us have grown accustomed > to purchasing food, clothing and travel using mobile payment apps; charitable > donations are simply the next step in this evolving trend. > “Charities and non-profits have a big opportunity to use mobile technologies for > maximum impact. As a generation of mobile-first consumers emerge, those organisations > that fail to develop mobile-friendly websites or quick-pay apps will increasingly > lose out on potential donations and future long-term patrons.” * **[Big Give chooses Charity Checkout as fundraising tech partner](https://fundraising.co.uk/2018/05/15/big-give-chooses-charity-checkout-fundraising-tech-partner/)**( 15 May 2018) * **[Everfund secures Silicon Valley billionaire investor](https://fundraising.co.uk/2021/02/25/everfund-secures-silicon-valley-billionaire-investor/)**( 25 February 2021) * **[Charity Checkout to handle donations to social enterprises and very small charities](https://fundraising.co.uk/2014/12/17/charity-checkout-handle-donations-social-enterprises-small-charities/)**( 17 December 2014) ![Loading](https://fundraising.co.uk/wp-content/plugins/page-views-count/ajax-loader- 2x.gif)