# RAF Benevolent Fund creates digital storytelling experience for supporters

- Link: https://fundraising.co.uk/2017/11/26/raf-benevolent-fund-create-digital-storytelling-experience-supporters/
- Published: 2017-11-26T08:48:23+00:00
- Author: Howard Lake

**The RAF Benevolent Fund (RAFBF) is to produce a new digital storytelling campaign
to celebrate the RAF Family and inspire new support.**

 

The digital experience forms part of their long-term multi-channel initiative that
seeks to commemorate the achievements of the RAF and those who have served and are
serving. The campaign coincides with key anniversaries over the next few years, 
including the charity’s own centenary.

## Advertisement

 

The charity has appointed WPN Chameleon’s digital studio, [Addition](https://addition.london/),
to work on the campaign.

 

The digital concept will invite users to post and share stories of RAF life, either
their own, or those of relatives.

 

Vicky Reeves, MD of Addition said “We are delighted to be working with the [RAFBF](https://www.rafbf.org/)
on this new storytelling campaign and look forward to creating a compelling journey
for supporters with their own stories at the very heart of the campaign”.

 

The digital campaign will launch early in 2018.

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