# Bloo to donate £100k to WaterAid

- Link: https://fundraising.co.uk/2017/11/18/bloo-donate-100k-wateraid/
- Published: 2017-11-18T07:35:59+00:00
- Author: Howard Lake

**Hygiene brand Bloo is to donate £100,000 next year to WaterAid’s Healthy Communities
Project in Mali. The donation is part of a partnership with the charity to help 
it transform lives around the world with clean water and toilets.**

 

Bloo, part of Henkel’s Laundry & Home Care portfolio, made the announcement to coincide
with World Toilet Day on 19 November. This is designed to highlight the global sanitation
crisis affecting an overwhelming 2.3 billion people. The effects are particularly
devastating for women and girls, who bear the brunt of the crisis.

## Advertisement

 

Bloo’s support for WaterAid’s project in Mali will, by 2020, help the charity reach
nearly 60,000 people with clean water and toilet facilities and another 72,500 people
with improved hygiene behaviour, helping lift entire communities out of poverty.

 

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From March 2018, customers will be able to find jointly branded toilet rim blocks
supporting the partnership.

 

 

 

![Bloo toilet blocks](https://wfay6x.infiniteuploads.cloud/2017/11/bloo-toilet-blocks.
jpg)

 

 

 

Manuela Unger, the Marketing Director UK & Ireland from Henkel’s Laundry & Home 
Care said: “It’s very easy for us to take toilets for granted, but for one in three
people across the world, such a normal part of everyday life is an unimaginable 
luxury. We are passionate about everyone having access to good sanitation and hygiene,
and proud to be supporting WaterAid’s lifesaving work.”

 

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