# MAG BBC Radio 4 Appeal is highest performing of the year

- Link: https://fundraising.co.uk/2017/11/17/mag-bbc-radio-4-appeal-highest-performing-year/
- Published: 2017-11-17T07:38:20+00:00
- Author: Melanie May

**September’s BBC Radio 4 Appeal for the Mines Advisory Group (MAG) has become the
most successful BBC Radio 4 fundraising appeal of the year to date, raising over
£90,000 for the charity and reaching two million listeners.**

 

The donations will also be doubled under the UK Aid Match scheme. [MAG](http://www.maginternational.org/)’
s [BBC Radio 4 Appeal](http://www.bbc.co.uk/programmes/b095qcjc) aired on 24 September
2017 and was presented by journalist Colin Freeman. In it, he shared the story of
Saadla, a farmer near Mosul in Iraq, whose son stepped on a landmine, killing him
instantly. Saadla’s story moved thousands of BBC Radio 4 listeners to donate, raising
the record-breaking amount.

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The radio appeal marked the launch of MAG’s [Walk Without Fear campaign](http://www.maginternational.org/get-involved/walk-without-fear-appeal/),
which runs until 24 December, with all donations matched by the UK government.

 

Jane Cocking, CEO of MAG said:

 

> “The generosity of the British public is extraordinary. We are so grateful for
> each and every donation, which will help us continue our lifesaving work around
> the world, from Angola to Zimbabwe, allowing people to walk without fear.”

 

The Radio 4 Appeal features a different charity each week, with appeals running 
from Sunday for seven days. Listeners are directed to donate online on the BBC Radio
4 Appeal page, by phone or by cheque.

 

September also saw new Chair of Trustees Karen Brown join MAG. Brown was previously
Chair of Oxfam.

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