# Poppy bags raise £1 million for Royal British Legion

- Link: https://fundraising.co.uk/2017/11/15/poppy-bags-raise-1m-royal-british-legion/
- Published: 2017-11-15T10:05:08+00:00
- Author: Melanie May

**Sales of reusable jute Poppy bags have now raised £1 million in support of the
Royal British Legion.**

The bags launched seven years ago through a partnership between the charity and 
[Jutexpo](https://www.jutexpo.co.uk), which supplies the bags at a reduced cost 
with all profits going to the [Royal British Legion](http://www.britishlegion.org.uk).

The bags are sold through the charity’s [Poppy Shop](http://www.poppyshop.org.uk)
as well as other stores. Jutexpo has produced 660,000 of the ethically produced 
bags since their launch in 2011. According its estimates, a jute bag replaces the
need for as many as 624 disposable plastic bags over a four-year lifespan.

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Helen Rooney, Retail Marketing Manager for the Royal British Legion, said:

> “This iconic series of ethically produced, reusable jute poppy bags have provided
> a wonderful way for shoppers to make a donation whilst getting a strong, reusable
> shopping bag featuring the iconic poppy in return.
> “The money goes back into the
> Legion, which distributes it to help our beneficiaries. The Legion is there throughout
> our beneficiaries’ entire lives to help them with funds in a crisis, recovery 
> after injury or illness, moving on after the military and provide support to their
> families.”

 * **[War-horses for causes: how 24 First World War cavalry horses raised the equivalent of £16m](https://fundraising.co.uk/2014/05/19/war-horses-causes-twenty-four-first-world-war-cavalry-horses-raised-equivalent-c16m/)(
   19 May 2014)**
 * **[Longest-serving Poppy Appeal collector dies](https://fundraising.co.uk/2010/09/15/longestserving-poppy-appeal-collector-dies/)(
   15 September 2010)**
 * **[The history of the iconic poppy badge](https://fundraising.co.uk/2019/11/15/the-history-of-the-iconic-poppy-badge/)(
   15 November 2019)**