# Aldi’s Kevin the Carrot returns, benefitting the Teenage Cancer Trust

- Link: https://fundraising.co.uk/2017/11/14/aldis-kevin-carrot-returns-benefitting-teenage-cancer-trust/
- Published: 2017-11-14T09:08:49+00:00
- Author: Melanie May

**Aldi has brought back Kevin the Carrot to star in this year’s Christmas ad, with
proceeds from sales of a soft toy and other Aldi Christmas items benefitting the
Teenage Cancer Trust. **

 

In this year’s ad, narrated by actor Jim Broadbent, Kevin finds himself on a steam
train in search of Santa, where he meets Katie the Carrot, and falls in love. Soft
toys of both Kevin and Katie will be available in-store later this month for £2.99
each, with sales supporting the [Teenage Cancer Trust](https://www.teenagecancertrust.org/).

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 * **[Aldi Christmas TV advert to benefit Barnardo’s](https://fundraising.co.uk/2016/11/07/aldi-christmas-tv-advert-benefit-barnardos/)(
   7 November 2016)**

 

Aldi has said that there will be a limit of two Kevins and two Katies per customers
after toys sold out last year with many ending up on eBay.

 

> Kevin's got love on the brain! And her name starts with a K… Send him a ❤️ to 
> show him your support! [#TongueTwisterDay](https://twitter.com/hashtag/TongueTwisterDay?src=hash&ref_src=twsrc%5Etfw)
> [pic.twitter.com/MT5uAPoChr](https://t.co/MT5uAPoChr)
> — Aldi Stores UK (@AldiUK) [November 8, 2017](https://twitter.com/AldiUK/status/928316960173039616?ref_src=twsrc%5Etfw)

 

Aldi is also selling Christmas cards in benefit of the charity, donating 50p from
each sale of the £1.99 packs, and has also brought back its DIY bauble decorating
kit for Christmas as part of its five-year charity partnership with Teenage Cancer
Trust. All profits from the sale of every Charity Paint Your Own Bauble Kit (also
£1.99) go directly to the charity, with Aldi aiming to raise £5m in five years.

 

> Planning your Christmas cards early? Our cards are here to help with 50p from 
> each pack going to [@TeenageCancer](https://twitter.com/TeenageCancer?ref_src=twsrc%5Etfw).
> [https://t.co/JBunCa2VXh](https://t.co/JBunCa2VXh) [pic.twitter.com/eF4uYpSDJL](https://t.co/eF4uYpSDJL)
> — Aldi Stores UK (@AldiUK) [November 10, 2017](https://twitter.com/AldiUK/status/929033932632342528?ref_src=twsrc%5Etfw)

 

Julie Ashfield, Managing Director for Corporate Buying at Aldi, said:

 

> “We’re proud of our partnership with the Teenage Cancer Trust and we’re dedicated
> to raising as much money as possible. That’s why we’re re-launching our popular
> Paint Your Own Kits, offering families the perfect opportunity to get together
> this festive season while supporting a wonderful cause.”

 

Kate Collins, Acting CEO at Teenage Cancer Trust, said:

 

> “Whilst Christmas is a lovely time for most, for some young people and their families,
> it’s truly tough. We’re grateful for Aldi’s ongoing support, and every penny raised
> from Paint Your Own Kits will go towards making sure young people don’t face cancer
> alone.”

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   15 November 2017)
 * **[One in five would donate Christmas gift money to charity](https://fundraising.co.uk/2017/11/28/one-five-donate-christmas-gift-money-charity/)**(
   28 November 2017)
 * **[Mary’s Meals asks people to feed a child through its Big Family Christmas dinner](https://fundraising.co.uk/2017/12/05/marys-meals-asks-people-feed-a-child-big-family-christmas-dinner/)**(
   5 December 2017)

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