# John Lewis’s Moz the Monster to benefit Barnardo’s

- Link: https://fundraising.co.uk/2017/11/13/john-lewiss-moz-monster-benefit-barnardos/
- Published: 2017-11-13T09:00:21+00:00
- Author: Melanie May

**John Lewis has chosen to support Barnardo’s through this year’s Moz the Monster
Christmas ad campaign.**

John Lewis is selling [Moz the Monster soft toys](https://www.johnlewis.com/store/john-lewis-moz-the-monster-plush-toy/p3265967)
for £20.00, and mugs for £5, with 10% of the price of from both to be donated to
[Barnardo’s](https://www.barnardos.org.uk/).

The TV ad launched on 10 November, and tells the story of a little boy called Joe,
who is kept awake by a 7ft imaginary Monster called Moz who is living under his 
bed. The two form a friendship and play together every evening, but staying awake
through the night starts to take its toll on Joe, who can hardly stay awake during
the day.  For Christmas, he receives the gift of a night light which helps him finally
get some peace and quiet from Moz, and a good night’s sleep.

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> Here it is, our 2017 Christmas ad [#MozTheMonster](https://twitter.com/hashtag/MozTheMonster?src=hash&ref_src=twsrc%5Etfw)
> [pic.twitter.com/c7qPyD9ICE](https://t.co/c7qPyD9ICE)
> — John Lewis & Partners (@JohnLewisRetail) [November 10, 2017](https://twitter.com/JohnLewisRetail/status/928890090033745921?ref_src=twsrc%5Etfw)

> We’re delighted to be [@johnlewisretail](https://twitter.com/JohnLewisRetail?ref_src=twsrc%5Etfw)’
> s charity partner this Christmas! Look out for their ad on TV tonight to see [#MozTheMonster](https://twitter.com/hashtag/MozTheMonster?src=hash&ref_src=twsrc%5Etfw)
> All proceeds from Moz merch will help us continue our vital work with young carers.
> Thank you! [pic.twitter.com/xbjcdlbNmG](https://t.co/xbjcdlbNmG)
> — Barnardo’s (@barnardos) [November 10, 2017](https://twitter.com/barnardos/status/928941415048056833?ref_src=twsrc%5Etfw)

Moz The Monster was created by advertising agency adam&eveDDB and directed by French
director Michel Gondry who is best known for his feature films Eternal Sunshine 
of the Spotless Mind, The Science of Sleep and The Green Hornet.

Craig Inglis, John Lewis’s Customer Director said:

> “This year’s Christmas campaign brings to life the power of children’s imaginations
> and the joy of great friendships.  Moz and Joe’s story is magical and heartwarming
> and I’m sure it will be loved by all of our customers, young and old.”

 * **[John Lewis & Waitrose Christmas ad asks people to Give a Little Love](https://fundraising.co.uk/2020/11/13/john-lewis-waitrose-christmas-ad-asks-people-to-give-a-little-love/)**(
   13 November 2020)
 * **[John Lewis launches Christmas ad with focus on children in care](https://fundraising.co.uk/2022/11/10/john-lewis-launches-christmas-ad-with-focus-on-children-in-care/)**(
   10 November 2022)
 * **[John Lewis offers staff as volunteers for up to six months](https://fundraising.co.uk/2008/11/20/john-lewis-offers-staff-volunteers-six-months/)**(
   20 November 2008)

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