# Action for Children forms Christmas partnership with House of Fraser

- Link: https://fundraising.co.uk/2017/11/10/action-children-forms-christmas-partnership-house-fraser/
- Published: 2017-11-10T09:30:37+00:00
- Author: Melanie May

**Action for Children is partnering with House of Fraser in a Christmas campaign
supported by Anthea Turner that aims to raise funds by encouraging people to share
Christmas wishes or memories on trees in-store.**

The #BringMerryBack campaign asks customers at House of Fraser stores nationwide
to purchase a bauble on which they can write a festive wish or their happiest childhood
memory and hang on a special in-store gold wishing tree. All proceeds from the bauble
donations will go to [Action for Children](http://www.actionforchildren.org.uk/)
services across the country.

Action for Children ambassador Anthea Turner launched the campaign at House of Fraser’s
flagship Oxford Street store on 6 November.

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She said:

> “It’s such an easy way for people to help others at this time of year and a lovely
> thing to do with the whole family. And having been an ambassador for this amazing
> charity for the past three years I know what a difference this money will make
> to children, young people and families up and down the country.”

> Launched [@actnforchildren](https://twitter.com/actnforchildren?ref_src=twsrc%5Etfw)
> [#christmaswishingtree](https://twitter.com/hashtag/christmaswishingtree?src=hash&ref_src=twsrc%5Etfw)
> [@houseoffraser](https://twitter.com/houseoffraser?ref_src=twsrc%5Etfw) Please
> go to a store, wish donate and help a young person have a better life [pic.twitter.com/cw5U1s6qo9](https://t.co/cw5U1s6qo9)
> — Anthea Turner (@AntheaTurner1) [November 7, 2017](https://twitter.com/AntheaTurner1/status/928013674584920068?ref_src=twsrc%5Etfw)

Locks Farmer, Director of Fundraising at Action for Children, said:

> “Christmas can be a particularly difficult time for vulnerable children, young
> people and their families. This is why we’re so grateful for the incredible support
> shown by House of Fraser stores and customers this year for our Christmas Wishing
> Tree campaign, which will help us to raise funds for our 600 services helping 
> disadvantaged children, young people and families across the country.’

 * **[Aldi’s Kevin the Carrot returns, benefitting the Teenage Cancer Trust](https://fundraising.co.uk/2017/11/14/aldis-kevin-carrot-returns-benefitting-teenage-cancer-trust/)**(
   14 November 2017)
 * **[M&S Christmas ad book tie-in sees profits go to NSPCC](https://fundraising.co.uk/2017/11/15/ms-christmas-ad-book-tie-sees-profits-go-nspcc/)**(
   15 November 2017)
 * **[One in five would donate Christmas gift money to charity](https://fundraising.co.uk/2017/11/28/one-five-donate-christmas-gift-money-charity/)**(
   28 November 2017)

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