# New version of Test+Build launches to offer behavioural insight to charities

- Link: https://fundraising.co.uk/2017/10/31/new-version-testbuild-launches-offer-behavioural-insight-charities/
- Published: 2017-10-31T08:00:26+00:00
- Author: Melanie May

**A new version of Test+Build has launched to offer behavioural insight to charities.**

[Test+Build](https://www.testandbuild.com/) was launched by the [Behavioural Insights Team](http://www.behaviouralinsights.co.uk/)(
BIT) earlier this year to enable organisations to apply behavioural science to their
work and then test the results.

Now Test+Build for Charities has launched with new insights and case studies and
a support team of BIT staff, giving charities access to decades of behavioural science
to help them boost their volunteering and fundraising activities. BIT is partnering
with [More Strategic](http://www.morestrategic.co.uk/) and Remember A Charity on
its first wave of Test+Build for Charities pilots, and [registration is open](https://goo.gl/forms/lZyA3faRBgiuf55O2)
for other interested organisations.

## Advertisement

Michael Sanders, Head of Research and Evaluation at the Behavioural Insights Team
and [BI Ventures](http://www.behaviouralinsights.co.uk/ventures/), said:

> “Our work in the last six years has shown there is huge untapped potential for
> charities to grow their volunteering and fundraising efforts through behavioural
> science. But we also know from experience that there isn’t a one-size fits all
> approach to the work we do.”
> “Test+Build for Charities provides bespoke, affordable behavioural science to 
> organisations of all sizes. We’re delighted to confirm our launch partners and
> can’t wait to work with many other charities to support their valuable work.”

Rob Cope, Director of Development at [Remember A Charity](http://www.rememberacharity.org.uk/),
said:

> “Our previous trials with the Behavioural Insights Team have successfully shown
> that small changes in language used in conversations around Will-making can make
> a substantial difference to encouraging more people to leave a gift in their Will.
> We are very excited about this opportunity to Test+Build new ways to grow legacy
> giving.”

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