# New Aviva Community Fund campaign by bigdog focuses on difference support makes to local communities

- Link: https://fundraising.co.uk/2017/10/27/new-aviva-community-fund-campaign-bigdog-focuses-differences-support-makes/
- Published: 2017-10-27T09:47:16+01:00
- Author: Melanie May

**The Aviva Community Fund has launched a new campaign to encourage local community
groups to apply for support, created by full-service, integrated advertising and
marketing agency, bigdog.**

The [Aviva Community Fund](https://community-fund.aviva.co.uk/) campaign seeks to
inspire local community groups to submit applications for support, and funding of
between £1k and £25k, for causes and projects that make a real difference in their
communities.

With online applications open to a public vote, Aviva tasked [bigdog](http://www.bigdogagency.com/)
to come up with a creative execution that would encourage a wide variety of causes
to enter, even if their needs are small. Through a number of short films, bigdog
has shown how really small things can have a really big impact, with each one focusing
on previous winner’s stories to illustrate how ordinary objects, like gardening 
or football equipment, can have massive implications for communities.

## Advertisement

bigdog is the lead creative agency for the fund for the third year in a row, and
worked with production company SubMotion Productions to create the films. Zenith
led on media, with social distribution of the assets focusing mainly on Facebook,
while MKTG has organised a series of outdoor events. Aviva is working directly with
a number of outreach partners, from sponsors to influencers, to support the activity.

Emma Osborne, Senior Account Manager at bigdog, said:

> “While previous years have focused on conveying the higher funding levels that
> are available, this year was all about the causes themselves, and the work they’re
> doing to make a difference in their communities. Working closely with previous
> winners to delve into their stories was a brilliant experience, and really added
> authenticity to the campaign.”

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