# Six great one for one campaigns

- Link: https://fundraising.co.uk/2017/10/17/six-great-one-one-campaigns/
- Published: 2017-10-17T09:13:52+01:00
- Author: Melanie May

**With one for one campaigns, each time someone purchases a particular item, another
is donated to charity: often the same item but alternatively a donation to provide
another much needed product or service. Here are six companies that are doing just
that, giving shoes, glasses, baby food, and other items.**

 

> In 2016, [@Essilor](https://twitter.com/Essilor?ref_src=twsrc%5Etfw) Vision Foundation&
> partners have given 10,000 children from disadvantaged families in [#China](https://twitter.com/hashtag/China?src=hash&ref_src=twsrc%5Etfw)
> a chance to [#ChangeTheWorld](https://twitter.com/hashtag/ChangeTheWorld?src=hash&ref_src=twsrc%5Etfw).
> [pic.twitter.com/B1Xzru5Rok](https://t.co/B1Xzru5Rok)
> 
> ## Advertisement
> 
> — Essilor See Change (@SeeChange4all) [September 25, 2017](https://twitter.com/SeeChange4all/status/912376380159152128?ref_src=twsrc%5Etfw)

#### Glasses Direct & Essilor Vision Foundation

[Glasses Direct](https://www.glassesdirect.co.uk/buy-one-give-one/) works with [Essilor Vision Foundation](https://www.essilorvisionfoundation.org/),
donating a pair of glasses to someone in need for every pair of glasses bought. 
2017 alone has seen more than 1.5 million people screened and over 400,000 pairs
of glasses given to people in need.

 

> Your purchase of 1 Slumbersac sleeping bag provides the much needed vaccinations&
> immunisations to 10 newborn babies? [@B1G1](https://twitter.com/B1G1?ref_src=twsrc%5Etfw)
> [#charity](https://twitter.com/hashtag/charity?src=hash&ref_src=twsrc%5Etfw) [#give](https://twitter.com/hashtag/give?src=hash&ref_src=twsrc%5Etfw)
> [pic.twitter.com/RhLLNhH2OB](https://t.co/RhLLNhH2OB)
> — Slumbersac (@slumbersacuk) [July 23, 2017](https://twitter.com/slumbersacuk/status/889188615045120001?ref_src=twsrc%5Etfw)

#### Slumbersac & Julia’s House Hospice

Every time someone buys a [Slumbersac](https://www.slumbersac.co.uk/buy-one-give-one)
product, the company gives to charity. In the UK, it supports charities including
[Julia’s House Hospice ](https://www.juliashouse.org/)and[ The Children’s Sleep Charity](http://www.thechildrenssleepcharity.org.uk/),
and also works with business giving organisation [Buy1Give1](https://www.b1g1.com/businessforgood/)
to link with charitable projects around the world including India and Kenya. Support
includes providing clean water, educational help for disadvantaged children, and
immunisations. The purchase of one Slumbersac sleeping bag provides vaccinations
and immunisations for ten newborn babies.

 

> A big thank you to [@GoodJoeUK](https://twitter.com/GoodJoeUK?ref_src=twsrc%5Etfw)
> for their generous donation of over 40 t-shirts to our dignity clothing initiative
> [https://t.co/eXQYZJvsGH](https://t.co/eXQYZJvsGH) [pic.twitter.com/BC7qkga0NA](https://t.co/BC7qkga0NA)
> — Mid Yorkshire Teaching NHS Trust (@MidYorkshireNHS) [August 3, 2017](https://twitter.com/MidYorkshireNHS/status/893043400345341953?ref_src=twsrc%5Etfw)

#### Good Joe & Mid-Yorkshire Hospitals NHS Trust

Each time someone buy something from [Good Joe](https://goodjoe.co.uk/pages/buy-one-give-one),
it matches the purchase with a donation of a new item of clothing to someone in 
need. Good Joe adds up the number sold and twice a year it donates the same number
of new t-shirts or other basics to a charity partner for distribution to people 
in need in the UK. Charity partners include [Mid-Yorkshire Hospitals NHS Trust](https://www.midyorks.nhs.uk/)
and St. George’s Crypt, Leeds.

 

> Buy a pair of @Omwoodness glasses and [@eden_reforest](https://twitter.com/eden_reforest?ref_src=twsrc%5Etfw)
> will plant trees! Pic | beautifuldestinations [https://t.co/qpgVmmoe9Z](https://t.co/qpgVmmoe9Z)
> [pic.twitter.com/1hBUfwVQ8t](https://t.co/1hBUfwVQ8t)
> — SmartBuyGlasses (@SmartBuyGlasses) [October 8, 2017](https://twitter.com/SmartBuyGlasses/status/917003912015736832?ref_src=twsrc%5Etfw)

#### SmartBuyGlasses, Unite for Sight & Eden Projects

For every pair of glasses bought, [SmartBuyGlasses](https://www.smartbuyglasses.co.uk/community)
donates a pair through [Unite for Sight](http://www.uniteforsight.org/). So far,
since 2009 it has donated a total of $2,300,000 worth of glasses. It has also teamed
up with [Eden Projects](http://www.edenprojects.org) in a partnership that sees 
trees planted in Haiti, Madagascar or Nepal for every sale from the [Oh My Woodness! range](https://www.smartbuyglasses.co.uk/designer-sunglasses/Oh-My-Woodness!/).

 

https://twitter.com/hushhomewear/status/914414738884497409

#### Hush & Refuge

[Hush](https://www.hush-uk.com/customer/pages/hush-refuge-home) has designed a limited
edition sleepwear set with matching eye mask, the proceeds of which will be donated
to [Refuge](http://www.refuge.org.uk/), with every set sold providing the equivalent
of one night in a safe house for a woman and her children.

 

> The use of [#foodbanks](https://twitter.com/hashtag/foodbanks?src=hash&ref_src=twsrc%5Etfw)
> has hit an all-time high so we've launched [#OneforOne](https://twitter.com/hashtag/OneforOne?src=hash&ref_src=twsrc%5Etfw)
> teaming up with [@TrussellTrust](https://twitter.com/TrussellTrust?ref_src=twsrc%5Etfw)
> [https://t.co/Up36TRRXD7](https://t.co/Up36TRRXD7) [@MetroUK](https://twitter.com/MetroUK?ref_src=twsrc%5Etfw)
> — My Little Piccolo (@MyLittlePiccolo) [October 12, 2017](https://twitter.com/MyLittlePiccolo/status/918419764451725314?ref_src=twsrc%5Etfw)

#### Piccolo & the Trussell Trust

[Piccolo](https://www.mylittlepiccolo.com/) has launched its largest standalone 
charitable project with the One for One campaign, which sees it donating a food 
pouch to a food bank for every one that is purchased. Piccolo’s One for One campaign
will run from October until the end of the year, with the aim of sharing 100,000
extra pouches to struggling families nationwide, and sees it working with [The Trussell Trust](https://www.trusselltrust.org/).

 

https://twitter.com/lipglosscrayons/status/885977988189351936

#### TOMS & WildAid

[TOMS](http://www.toms.co.uk/) started One for One in 2006, donating one pair of
shoes for every pair bought. It has since expanded its giving to include purchases
of eyewear, coffee and bags. So far TOMS has given more than 75 million pairs of
shoes to children in need, and works with more than 100 giving partners in over 
70 countries worldwide, delivering glasses, water, and materials and training to
provide safe births. This year it partnered with [WildAid](http://www.wildaid.org/)
to help protect the giant panda through its Animal Initiative, which partners with
non-profit animal conservation organisations to raise awareness and support for 
global animal protection, launching a range of panda inspired shoes.

 * **[Cause related marketing book published](https://fundraising.co.uk/1999/10/24/cause-related-marketing-book-published/)**(
   24 October 1999)
 * **[Rainforest Foundation raises £17,000 in first year of CRM campaign](https://fundraising.co.uk/2004/02/25/rainforest-foundation-raises-17000-first-year-crm-campaign/)**(
   25 February 2004)
 * **[Breakthrough turns down £1 million CRM offer from Nestlé](https://fundraising.co.uk/2004/05/10/breakthrough-turns-down-1-million-crm-offer-nestla/)**(
   10 May 2004)

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