# HLF asks grant recipients to thank National Lottery players for support

- Link: https://fundraising.co.uk/2017/10/16/hlf-asks-grant-recipients-thank-national-lottery-players-support/
- Published: 2017-10-16T10:08:28+01:00
- Author: Melanie May

**The Heritage Lottery Fund is encouraging visitor attractions that have benefitted
from HLF funding to thank National Lottery players this December for their support
with free entry or a treat.**

The [Heritage Lottery Fund](https://www.hlf.org.uk/) is reminding its beneficiaries
that without National Lottery players, the £7.7 billion of funding awarded to more
than 42,000 heritage projects since 1994, would not have been possible. As part 
of a month-long National Lottery celebration, HLF is asking attractions to take 
part in a co-ordinated week of free offer activity from 11-17 December, suggesting
that if they already offer free entry, they offer an alternative treat such as a
free coffee, a guided tour, or free tickets to a paid-for exhibition.

As an example, HLF is providing information on Gressenhall Farm and Workhouse, Gainsborough’s
House and the [Watts Gallery](https://www.wattsgallery.org.uk/), which have all 
piloted ‘free-entry-with-a-National-Lottery-ticket’ promotions, and, says HLF, reported
increased footfall and a wider demographic of visitors than they would normally 
expect, as well as a positive response overall.

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HLF and The National Lottery will support attractions’ involvement with website,
social media, and press promotion, and details of the campaign will be featured 
on 37,000 National Lottery point-of-sale media screens.

Venues can [register their participation](https://www.hlf.org.uk/about-us/news-features/say-thank-you-national-lottery-players/register-and-download-toolkit)
online and download a toolkit to help them with running their promotion.

 * **[Big Lottery Fund & Heritage Lottery Fund take on new names to incorporate the National Lottery](https://fundraising.co.uk/2019/01/29/big-lottery-fund-heritage-lottery-fund-take-on-new-names-incorporate-national-lottery/)**(
   29 January 2019)
 * **[National Lottery Heritage Fund to offer loans & partnerships](https://fundraising.co.uk/2019/02/01/national-lottery-heritage-fund-offer-loans-partnerships/)**(
   1 February 2019)
 * **[Cause4 launches business support programme for heritage organisations](https://fundraising.co.uk/2020/08/12/cause4-launches-business-support-programme-for-heritage-organisations/)**(
   12 August 2020)

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