# New Creative Director at GOOD Agency

- Link: https://fundraising.co.uk/2017/10/07/240925/
- Published: 2017-10-07T12:10:07+01:00
- Author: Howard Lake

**Barney Cockerell from CHI & Partners has joined GOOD Agency as Creative Director,
as the agency makes a number of internal promotions to the senior management team.**

Cockerell will be responsible for leading the creative department. Before he joined
CHI in 2011 he already had extensive charity experience. As Executive Creative Director
at Rapp, he helped CRUK’s Race for Life become the country’s biggest mass participation
event, oversaw the NSPCC’s fundraising work during the successful Full Stop campaign,
and helped to win clients including Unicef and Guide Dogs.

At CHI he established a specialist in-house agency at News UK, oversaw TalkTalk’s
weekly user-generated X-Factor idents, and ran The Box, CHI’s dedicated mini-agency
for RBS, its biggest account.

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He will be joining newly promoted deputy MD, Hanisha Kotecha and newly appointed
Head of Planning, Andy Hyde as the agency’s core senior leadership team charged 
with driving excellence and momentum within the agency.

Cockerell said: “I’m really excited to join GOOD, an agency I’ve always admired.
The client list is truly amazing and I’m relishing the challenge of taking the agency’s
work to a new level. Hanisha, Andy and I have the opportunity to write the next 
chapter and make GOOD the envy of the industry.”

Reuben Turner becomes Creative Partner, taking on a broader remit: he will working
alongside MD Chris Norman to expand the agency’s consumer CSR offering and develop
innovative products and approaches for charity clients.

Turner said: “We spent the last six months searching for a Creative Director that
had the ambition and experience to help us continue to grow and evolve and I am 
thrilled to say that Barney has that and more.”

[GOOD Agency](http://www.goodagency.co.uk) reports growth of 50% during 2017, with
the addition of NSPCC, ShelterBox and Plan International UK and other charities 
to its client roster.

 * **[WaterAid appoints GOOD agency for winter appeal](https://fundraising.co.uk/2017/11/07/wateraid-appoints-good-agency-winter-appeal/)**(
   7 November 2017)
 * **[WaterAid launches first digital wallet pass with January’s Just Water event](https://fundraising.co.uk/2018/01/05/wateraid-launches-first-digital-wallet-pass-januarys-just-water-event/)**(
   5 January 2018)
 * **[GOOD Agency Childhood Trust campaign to launch as photography exhibition](https://fundraising.co.uk/2019/01/16/good-agency-childhood-trust-campaign-launch-photography-exhibition/)**(
   16 January 2019)

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