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Must-Have: The Hidden Instincts Behind Everything We Buy

Must-Have: The Hidden Instincts Behind Everything We Buy

Why do we buy what we buy? Geoffrey Miller, author of The Mating Mind, looks at evolutionary psychology, genetics and consumer research to explain the hidden instincts behind our choices.

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Howard Lake is a digital fundraising entrepreneur. Publisher of UK Fundraising, the world's first web resource for professional fundraisers, since 1994. Trainer and consultant in digital fundraising. Founder of Fundraising Camp.

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