# Good times for Irish direct marketing

- Link: https://fundraising.co.uk/2017/09/07/good-times-irish-direct-marketing/
- Published: 2017-09-07T17:05:17+01:00
- Author: Howard Lake

**Direct marketing appeals are rising sharply, while regular/committed giving is
rising gently in Ireland, according to research from the Quarterly Fundraising Monitor.**

The research suggests a strong difference among sub-sectors in terms of investment
with health the star performer focusing on longitudinal trends, both for income 
and cost for direct marketing appeals and regular/committed giving.

These are some of the findings delivered to the not-for-profit DM Forum, a quarterly
meeting of fundraising, communication and marketing professionals to examine the
quarterly research in more detail. The Quarterly Monitor is carried out by consultancy
2into3.

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2into3 said it held a forum recently on how the Quarterly Fundraising Monitor can
be developed further to provide even more useful information for the sector. With
regular giving attrition benchmarking being raised a number of times in the forum,
2into3 said it plans to respond by including this and several other micro-level 
metrics in future versions.

The Quarterly Fundraising Monitor Report now covers 13 full quarters of self-reported
fundraised income from participating organisations.

2into3 has recently established partnerships with Dochás, The Wheel and the Federation
of Irish Sport which means that a discount rate applies for member organisations
joining the Quarterly Fundraising Monitor.

The Quarterly Fundraising Monitor is a paid for service provided by [2into3](http://www.2into3.com)
on a quarterly basis.

 * **[Fund managers aim to raise €1 million in Ireland](https://fundraising.co.uk/2017/11/25/fund-managers-aim-raise-e1-million-ireland/)**(
   25 November 2017)
 * **[New fund to help Irish disadvantaged children opens](https://fundraising.co.uk/2018/04/25/new-fund-help-irish-disadvantaged-children-opens/)**(
   25 April 2018)
 * **[Irish voluntary sector 2018 report published](https://fundraising.co.uk/2018/04/27/irish-voluntary-sector-2018-report-published/)**(
   27 April 2018)

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