# Four charities rounding up the old pound coins

- Link: https://fundraising.co.uk/2017/09/07/four-charities-rounding-old-pound-coins/
- Published: 2017-09-07T12:53:24+01:00
- Author: Howard Lake

**With the old round pound coin ceasing to be legal tender on 15 October, charities
are working hard to make the most of the opportunity. Here are four charities which
are inviting the public to donate their old round pounds.**

The Royal Mint and HM Treasury are encouraging the public to bank, spend or donate
their [round pound coins](http://www.thenewpoundcoin.com) before next month’s deadline.
Not surprisingly many charities have seized this fundraising opportunity to urge
their supporters and the public to donate any old pound coins sitting in piggy banks
or savings jars.

Online research in May 2017 for The Royal Mint by YouGov found that around 5% of
the public will look to donate their saved coins to charity. (The total sample size
was 2,007 adults, with figures being weighted so that they are representative of
UK adults aged 18 and over).

## Advertisement

> There are now more new pound coins than old ones in circulation – have you spent
> your old pounds yet? [#QuidsIn](https://twitter.com/hashtag/QuidsIn?src=hash&ref_src=twsrc%5Etfw)
> [pic.twitter.com/mL8eN804UW](https://t.co/mL8eN804UW)
> — The Royal Mint (@RoyalMintUK) [August 28, 2017](https://twitter.com/RoyalMintUK/status/902078323034959872?ref_src=twsrc%5Etfw)

 

## DFID to turn £1 coins into £2

The Department for International Development has supported these initiatives, inviting
the UK public to get rid of their old change by donating to a variety of charity
appeals, which will be match-funded by UK aid.

> Have your say on how to help the world's poorest – for every £1 you donate, the
> UK government will double it: [https://t.co/EH2KWnTNXJ](https://t.co/EH2KWnTNXJ)
> [#UKaid](https://twitter.com/hashtag/UKaid?src=hash&ref_src=twsrc%5Etfw) [pic.twitter.com/l1tyS3Snwv](https://t.co/l1tyS3Snwv)
> — DFID (@DFID_UK) [September 1, 2017](https://twitter.com/DFID_UK/status/903512769571336197?ref_src=twsrc%5Etfw)

 

## Four £1 coin campaigns

Charities have had some practice at making the most of the introduction of new currency
and removal of old, starting with the [#firstfiver](https://fundraising.co.uk/2016/09/27/firstfiver-charities-responded-simple-fundraising-idea/)
and [#finalfiver](https://fundraising.co.uk/2017/01/26/another-chance-fundraise-5-pound-notes/)
campaigns created by fundraising consultant John Thompson.

Consequently a range of creative approaches have been adopted to the £1 coin opportunity.

### Rainbow Trust Children’s Charity

Rainbow Trust Children’s Charity has launched an online campaign ‘Good old pounds’
featuring a short, fun animation asking people to check their sofa, pockets and 
piggy bank and donate the old pounds they find.

> Give us your [#GoodOldPounds](https://twitter.com/hashtag/GoodOldPounds?src=hash&ref_src=twsrc%5Etfw)
> and help families make the most of their time together, one pound at a time. [https://t.co/8rtbLxX5IH](https://t.co/8rtbLxX5IH)
> [pic.twitter.com/VK6n9uvRi9](https://t.co/VK6n9uvRi9)
> — Rainbow Trust Children’s Charity (@RainbowTrustCC) [May 10, 2017](https://twitter.com/RainbowTrustCC/status/862265048831590401?ref_src=twsrc%5Etfw)

Supporters can also download a ‘make-your-own’ fundraising box from the website,
to collect their round coins in or simply make a donation. Just £23 round pounds
can pay for an hour of support from a Family Support Worker.

Oonagh Goodman said: “We have promoted the campaign on Twitter and Facebook using#
PoundforPound and will continue to do so. The film has been viewed almost 500 times,
shared 35 times and reached an audience of 210,000 across Twitter and Facebook.

“Our advice to other organisations is to make your campaign stand out and relevant
to your cause. Small acts make a huge difference – the round pounds add up!”

### The Stratford Town Trust

The Stratford Town Trust has focused its pound coin appeal on a restoration project
for the medieval wall paintings that adorn the Guild Chapel which it manages.

Its ‘Pounds for Panels’ encourages donations to enable the trust to open and restore
more panels. It was launched at a talk by the painting conservators Richard Lithgow
and Mark Perry.

> Please keep dropping your old £1 coins into our collections tins – we've raised
> around £1400 so far! [#PoundsforPanels](https://twitter.com/hashtag/PoundsforPanels?src=hash&ref_src=twsrc%5Etfw)
> [#lastinglegacy](https://twitter.com/hashtag/lastinglegacy?src=hash&ref_src=twsrc%5Etfw)
> [pic.twitter.com/eFLIws15fc](https://t.co/eFLIws15fc)
> — The Guild Chapel (@TheGuildChapel) [August 24, 2017](https://twitter.com/TheGuildChapel/status/900669711930806275?ref_src=twsrc%5Etfw)

Pippa Brook, said: “We have had a super response from the public and tourists visiting
the Chapel. Children who visited the Chapel were eager to come back with their old
coins! We have raised around £750 so far, and have an event planned for the 28th
September in line with National Poetry Day which will allow for further promotion.

“Other charities should make the most of the round pound fundraising opportunities.
The pound is a perfect amount, it appeals to all as it does not make a massive hole
in the wallet!”

> Exciting to see [#PoundsforPanels](https://twitter.com/hashtag/PoundsforPanels?src=hash&ref_src=twsrc%5Etfw)
> highlighted by the Royal Mint as a great way to spend those old £1s! £1,400 raised!
> [https://t.co/1D9jTzH9zT](https://t.co/1D9jTzH9zT) [pic.twitter.com/xEHYO8V4VA](https://t.co/xEHYO8V4VA)
> — The Guild Chapel (@TheGuildChapel) [September 5, 2017](https://twitter.com/TheGuildChapel/status/905014695362523136?ref_src=twsrc%5Etfw)

### Diabetes Research & Wellness Foundation

Diabetes Research used its website, email and social media channels to promote their
£1 coin appeal, and set up a JustGiving page for those who wanted to donate £1 online.

Clare Levy, said: “As a result of the campaign, we have received positive reactions
from the public and raised almost £100 already! We would advise other charities 
to make it as easy as possible for people to donate, which encourages people to 
do so.”

### Epilepsy Action

Epilepsy Action’s Pound for Pound initiative encourages people to donate their last
pound to help people with epilepsy. This included a text donate number for people
to make a £1 donation, home money boxes for people to collect their old round pound
coins, and the Epilepsy Action weekly lottery, where a £1 ticket gives you the chance
to win £25,000.

> Got a stash of old "round" pounds? Why not support people with [#epilepsy](https://twitter.com/hashtag/epilepsy?src=hash&ref_src=twsrc%5Etfw)?
> 📱 POUND to 70100 or get a money box from [https://t.co/lOSNIxksFL](https://t.co/lOSNIxksFL)
> [pic.twitter.com/LPgJDYNANH](https://t.co/LPgJDYNANH)
> — Epilepsy Action (@epilepsyaction) [July 16, 2017](https://twitter.com/epilepsyaction/status/886490678120808448?ref_src=twsrc%5Etfw)

Hattie Hodgson-Crome said: “We also created a campaign video, which received over
4,000 views on Facebook! So far, over 600 people have taken campaign actions, whether
that’s text donating, buying a wrist band, requesting a home money box or joining
Epilepsy Action.

“Our tagline for the campaign is ‘Every £1 coin donated, new or old, will help change
lives. Donate yours today and help bring forward the day that no one fears an epilepsy
diagnosis’. Our advice to other charities is to be creative in your fundraising 
initiative – give people ways to turn small change into lasting change.”

 

 * **[Fundraising opportunities from new and old coins and banknotes in 2017](https://fundraising.co.uk/2017/03/07/fundraising-opportunities-new-old-banknotes-coins-2017/)(
   7 March 2017)**
 * **[#FirstFiver campaign may have raised £12.5m says CAF](https://fundraising.co.uk/2016/11/14/firstfiver-campaign-may-raised-12-5m-says-caf-research/)(
   14 November 2016)**
 * **[12 ways charities are raising #PoundforPound with the new £1 coins](https://fundraising.co.uk/2017/03/28/10-ways-charities-are-fundraising-poundforpound-with-the-new-1-coin/)(
   28 March 2017)**

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## Comments

### By: HowardLake

- Link: https://fundraising.co.uk/2017/09/07/four-charities-rounding-old-pound-coins/#comment-3132
- Published: 2017-09-11T11:49:00+01:00

Here’s CHAS’s campaign:
 [https://twitter.com/supportCHAS/status/901746124880535552](https://twitter.com/supportCHAS/status/901746124880535552)

### By: HowardLake

- Link: https://fundraising.co.uk/2017/09/07/four-charities-rounding-old-pound-coins/#comment-3133
- Published: 2017-10-10T13:51:00+01:00

An interactive opportunity from Marie Curie – with instant feedback: see how many
other people have donated:
 [https://twitter.com/meredithniles/status/916379566972731392/photo/1](https://twitter.com/meredithniles/status/916379566972731392/photo/1)

### By: HowardLake

- Link: https://fundraising.co.uk/2017/09/07/four-charities-rounding-old-pound-coins/#comment-3134
- Published: 2017-10-10T13:52:00+01:00

It’s the Final PoundDown at Teenage Cancer Trust and their partners Domino’s:
 [https://twitter.com/TeenageCancer/status/916638038352113664](https://twitter.com/TeenageCancer/status/916638038352113664)
