Fundraising news, ideas and inspiration for professional charity fundraisers

The Challenger Sale: How To Take Control of the Customer Conversation

The Challenger Sale: How To Take Control of the Customer Conversation

Are the best salespeople those who strive to meet their customers’ needs? To give the customer what she wants? To build a passive, unequal relationship with the customer?

Or are they, as Matthew Dixon and Brent Adamson suggest here, the ones that constructively challenge them? The idea itself is a good challenge for fundraisers to consider.

[amzn_product_post]

Howard Lake is a digital fundraising entrepreneur. Publisher of UK Fundraising, the world's first web resource for professional fundraisers, since 1994. Trainer and consultant in digital fundraising. Founder of Fundraising Camp.

Get free email updates

Keep up to date with fundraising news, ideas and inspiration with a weekly or daily email. [Privacy]

* We do not share your email or personal details.
" />