Fundraising news, ideas and inspiration for professional charity fundraisers

The Challenger Sale: How To Take Control of the Customer Conversation

The Challenger Sale: How To Take Control of the Customer Conversation

Are the best salespeople those who strive to meet their customers’ needs? To give the customer what she wants? To build a passive, unequal relationship with the customer?

Or are they, as Matthew Dixon and Brent Adamson suggest here, the ones that constructively challenge them? The idea itself is a good challenge for fundraisers to consider.

The Challenger Sale: How To Take Control of the Customer Conversation

The Challenger Sale: How To Take Control of the Customer Conversation Rating:
List Price: £14.99
Sale Price: £7.35
(as of 21/09/2017 17:26 UTC - Details)

Availability: Usually dispatched within 1-2 business days

Product Description

Challenger Sale

Details

No features available.

The Challenger Sale: How To Take Control of the Customer Conversation 4.2 out of 5 based on 97 ratings. 3649 user reviews
Books The Challenger Sale: How To Take Control of the Customer Conversation Challenger Sale £14.99 https://images-eu.ssl-images-amazon.com/images/I/416HZy8UK0L._SL160_.jpg
https://fundraising.co.uk/2017/09/02/the-challenger-sale-how-to-take-control-of-the-customer-conversation/

1,257 total views, 3 views today

Howard Lake is a digital fundraising entrepreneur. Publisher of UK Fundraising, the world's first web resource for professional fundraisers, since 1994. Trainer and consultant in digital fundraising. Founder of Fundraising Camp.

Get free email updates

Charity or company name, if applicable
* = required field
Please send me these email alerts:







powered by MailChimp!
" />