# WaterAid launches feel-good DRTV campaign to encourage support

- Link: https://fundraising.co.uk/2017/08/29/wateraid-launches-feel-good-drtv-campaign-encourage-support/
- Published: 2017-08-29T08:39:49+01:00
- Author: Melanie May

**WaterAid is taking a different approach with its latest DRTV campaign, with ads
aimed at inspiring people to donate by showing them the positives of clean water,
rather than the hardships of doing without.**

[Good Agency](http://www.goodagency.co.uk/) has created a collection of DRTV ads
for [WaterAid](http://www.wateraid.org/UK), aimed at making the public feel good
as well as ready to support the charity. The first ad, First Drop, launched on 1
^(st) August, and is a celebration of clean water. It focuses on the joyous moment
when six-year-old Gibou embraces the first drop of water from the tap that had only
just been installed in his village by WaterAid. It was filmed in Foindu, in the 
Kenema District of Sierra Leone.

Charley Day, Fundraising Manager at WaterAid said:

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 [⌊Posthub advert. You create the campaign. We'll handle the postal journey. Get started at post-hub.co.uk.⌉](https://fundraising.co.uk/ads/posthub-20261007-300x250/)

> “Reaching everyone, everywhere with clean water means inspiring a huge number 
> of people to help. To do that, we wanted to break the pattern of traditional charity
> advertising and show the positivity of clean water, rather than the huge problems
> of living without.”

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