# Personalised video campaign results in 14% uplift in donations for BHF

- Link: https://fundraising.co.uk/2017/08/16/personalised-video-campaign-results-14-uplift-donations-bhf/
- Published: 2017-08-16T10:20:42+01:00
- Author: Melanie May

**British Heart Foundation saw donations increase by 14% with a video personalisation
campaign for its London to Brighton charity bike ride last month.**

The increase was in comparison to the same week the previous year, and was also 
personalised video campaign specialist [EchoMany](https://echomany.com/)’s first
integration with JustGiving.

The [JustGiving](https://www.justgiving.com/) implementation was part of a new engagement
strategy for the [British Heart Foundation](https://www.bhf.org.uk/). To engage 
fundraisers around the charity bike ride, the campaign used fundraisers’ JustGiving
public profile data, dynamically embedding the information, such as photos and target
donations, into videos, which were hosted on landing pages. Links to the landing
pages were then emailed to each subscriber encouraging them to share the content.
70% emails were opened, 63% visited landing pages and 40% opted to download or share
videos on social media.

## Advertisement

 [⌊echomany_bhf 2⌉](https://wfay6x.infiniteuploads.cloud/2017/08/rsz_image_4.png)

Athar Abidi, Social Media Manager at the British Heart Foundation said:

> “It’s increasingly important for us to engage in dialogue with our fundraisers.
> As part of our strategy to drive fundraising, we want to be innovative and use
> new methods that help our fundraisers encourage more donations as well as thanking
> them for their incredible support and efforts. Following the success of the London
> to Brighton bike ride campaign and our previous campaigns with EchoMany we are
> looking at how else we can use personalised video to support our campaigns.”

EchoMany’s video personalisation platform is being used by ten of the UK’s largest
not-for-profit organisations, with campaigns for the British Heart Foundation, Cancer
Research UK, National Lottery and UNICEF UK.

Tim Redgate, Co-founder at EchoMany said:

> “We’re delighted with the continuing work we are doing with the British Heart 
> Foundation. We’re starting to see an influx of brands changing their engagement
> strategies, using publically available information to build upon conversations
> and deliver personalised video campaigns from the outset. By engaging with fundraisers
> on the platforms they already use; Facebook, Twitter, eCRM, charities can drive
> donations, encourage loyalty and amplify the sharing of content.”

 * **[Miquita Oliver lends her support to BHF, & other celebrity charity news snippets](https://fundraising.co.uk/2021/05/25/miquita-oliver-lends-her-support-to-bhf-other-celebrity-charity-news-snippets/)**(
   25 May 2021)
 * **[BHF appeals to retailers & textiles brands to make more sustainable choices](https://fundraising.co.uk/2021/10/26/bhf-appeals-to-retailers-textiles-brands-to-make-more-sustainable-choices/)**(
   26 October 2021)
 * **[BHF London to Brighton Bike Ride to include other charities for first time](https://fundraising.co.uk/2022/03/04/bhf-london-to-brighton-bike-ride-to-include-other-charities-for-first-time/)**(
   4 March 2022)

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