# How to solve big problems and test new ideas in 5 days with a Google Design Sprint

- Link: https://fundraising.co.uk/2017/08/11/solve-big-problems-test-new-ideas-5-days-google-design-sprint/
- Published: 2017-08-11T15:03:45+01:00
- Author: Guest Blogger

**The Google Design Sprint is the latest thinking in tackling a customer experience
or fundraising challenge.**

It’s a unique 3-5 day process invented by the team at Google Ventures (GV) to solve
tough problems or evolve an idea within a short space of time – within 3-5 days!

## What can it be used for?

We’ve run a number of sprints now for charities – they can be used for things like
a new fundraising product idea, a new mass participation event, a new digital product
for service delivery, a new campaign, or a revamp of an existing product or website.

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## What is a Design Sprint?

A design sprint is a five-phase framework that takes place over a 3 to 5 day period
that helps answer critical business questions through rapid prototyping and user
testing. Sprints let your team reach clearly defined goals and deliverables and 
gain key learnings, quickly. The process helps spark innovation, encourage user-
centred thinking, align your team under a shared vision, and get you to product 
launch faster.

Here’s a short 90 second video to explain by Jake Knapp – Design partner at Google
Ventures and inventor of the Design Sprint.
 

 

## Phases within the Sprint

The Google Design Sprint is organised into five phases: Map, Sketch, Decide, Prototype,
and Test. The process does not change regardless of the whether you do a 3 or 5 
day Sprint, just the amount of time allocated to each phase is changed.

![Google Design Sprint stages](https://wfay6x.infiniteuploads.cloud/2017/08/google-
design-sprint-stages.jpg)

_The stages in a Google Design Sprint_

## What are the benefits?

• Speed – within 3-5 days you’ll move from idea to prototype to user testing & decision.
•
Cost – save countless hours of time from too many internal meetings. Save money 
with reducing the time needed with an agency to define & design the solution. No
endless rounds of iterations over several weeks!• Stakeholder engagement – the key
stakeholders are part of the Sprint and therefore co-defining the output. This reduces
time and increases engagement. The follow up business case is then easier to get
signed off!

## Further information and reading

Please do get in touch with me if you’d like to know more about how a Sprint might
work for your fundraising idea. We have run and contributed to a number of Sprints
now to define new fundraising products, websites or digital products for charities.

We also run Sprint overview workshops so we would be happy to invite you to a future
workshop. They are free for charities to attend. Just [email us](https://fundraising.co.uk/2017/08/11/solve-big-problems-test-new-ideas-5-days-google-design-sprint/**@******on.london).

A good resource for [running sprints](https://designsprintkit.withgoogle.com/).

Jake Knapp also wrote a book called [Sprint](http://www.thesprintbook.com/).
 _**
Vicky Reeves** is director of [Addition](https://addition.london/), the digital 
division of digital and direct fundraising agency [WPN Chameleon](https://www.wpnchameleon.co.uk/)._

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