# Celebrities in BA flight safety video to boost donations to Comic Relief

- Link: https://fundraising.co.uk/2017/08/07/celebrities-in-ba-flight-safety-video-to-boost-donations-to-comic-relief/
- Published: 2017-08-07T09:54:03+01:00
- Author: Howard Lake

**British Airways’ new pre-flight safety video will feature celebrities including
Rob Brydon and Rowan Atkinson to keep the flying public safe and encourage them 
to donate their change to Comic Relief.**

The new film adopts a humorous approach to help customers absorb important safety
measures, together with invitations to donate to ‘[Flying Start](http://www.ba-flyingstart.com/)‘,
the global charity partnership between British Airways and Comic Relief.
Actors 
and comedians taking part are Gordon Ramsay, Rob Brydon, Sir Ian McKellen, Rowan
Atkinson, Thandie Newton, Chiwetel Ejiofor, Jim Broadbent, Gillian Anderson, Warwick
Davis, Jess Glynne, and Chabuddy G (Asim Chaudhry).

The video shows them auditioning in a series of sketches in front of Asim Chaudhry,
as his _People Just Do Nothing_ character Chabuddy G, for a part in the safety video.
At the same time they manage to demonstrate the [safety features and procedures](https://ecp-prelive.baplc.com/en-gb/information/about-ba/responsible-flying)
on the aircraft.

## Advertisement

At the end of the video Rowan Atkinson fumbles around his seat for loose change 
to place in a Flying Start envelope, which are available to customers on flights
to enable them to make donations to Comic Relief.

The video will be in use on BA flights from September.

## Flying Start

Alex Cruz, British Airways’ chairman and CEO, said: “It’s extremely important to
us that customers engage with our safety video, and involving some of the nation’s
most well-known personalities has given us the chance to create something fun that
we hope people will watch from start to finish – and remember.

“We’ve worked with Comic Relief since 2010 and our customers have already helped
us generate £16.5 million for great causes. We hope the new video will enable us
to exceed our goal of raising £20 million by 2020.”
 

## WATCH: the out-takes of the BA video

  

## More humorous flight safety videos

British Airways isn’t the only airline to use humour in its pre-flight safety videos.
Find [11 Creative In-Flight Safety Videos From Around the World](http://mentalfloss.com/article/67178/11-creative-flight-safety-videos-around-world)
on Mentalfloss.com.
 

 * **[Five tweets for fundraisers on 15 August 2017](https://fundraising.co.uk/2017/08/15/five-tweets-fundraisers-15-august-2017/)**(
   15 August 2017)
 * **[Cure Leukaemia appeals for old pound coins throughout Blood Cancer Awareness Month](https://fundraising.co.uk/2017/09/20/cure-leukaemia-appeals-old-pound-coins-throughout-blood-cancer-awareness-month/)**(
   20 September 2017)
 * **[Five tweets for fundraisers on 14 March 2018](https://fundraising.co.uk/2018/03/14/five-tweets-fundraisers-14-march-2018/)**(
   14 March 2018)

## Comments

### By: Barry Gower

- Link: https://fundraising.co.uk/2017/08/07/celebrities-in-ba-flight-safety-video-to-boost-donations-to-comic-relief/#comment-3111
- Published: 2017-08-08T10:19:00+01:00

Please can someone confirm that there is Gift Aid on the Flying Start envelope. 
And equally, if not, why not – after all this could be done without even having 
to write any of your details anywhere and it would STILL increase the donation by
25% – honestly !.