# Ten more charities join Legacy Foresight programme

- Link: https://fundraising.co.uk/2017/07/25/ten-charities-join-legacy-foresight-programme/
- Published: 2017-07-25T08:30:12+01:00
- Author: Melanie May

**WWF and Battersea Dogs & Cats Home are among ten charities joining Legacy Foresight’s
In-Memory Insight Programme for 2017-18.**

The ten new members bring the total number of member charities to 53. In addition
to [WWF](https://www.wwf.org.uk/) and [Battersea Dogs & Cats Home](https://www.battersea.org.uk/),
the other charities joining the [Legacy Foresight](http://www.legacyforesight.co.uk/research/)
programme are: Alzheimer’s Research UK, Wood Green, Cornwall Hospice, Greenwich &
Bexley, Hospiscare, Martlets Hospice, St Christopher’s Hospice and Trinity Hospice.

The 2017-18 programme will focus on the funeral directors’ role in in-memory donations.
It will build on the six previous years of research into the sector, which has covered
a range of themes including fundraising in-memory through events, charities use 
of in-memory products and the influence of social and digital media in-memory. Over
the past six years over seventy leading charities have been involved in the programme,
including twenty hospices.

## Advertisement

Meg Abdy, Director, Legacy Foresight said:

> “Donating at or after a funeral is the most common way to give in memory, representing
> 38% of all in-memory donations and may be the donor’s all-important first step
> in the in-memory giving journey. Their initial experience – often via a funeral
> director – can make a huge difference to whether they continue to give or fundraise
> in memory. At a time where the industry is fast-changing and highly competitive,
> we’re excited to explore how can charities form mutually beneficial relationships
> with this key group.”

 * **[Legacy income sees slight drop in year to June 2017](https://fundraising.co.uk/2017/08/14/legacy-income-sees-slight-drop-year-june-2017/)**(
   14 August 2017)
 * **[Animal charities most popular for legacies, according to First4Lawyers figures](https://fundraising.co.uk/2017/09/13/animal-charities-popular-legacies-according-first4lawyers-figures/)**(
   13 September 2017)
 * **[Legacy income predicted to rise due to higher death projections from ONS](https://fundraising.co.uk/2017/11/02/legacy-income-predicted-rise-due-higher-death-projections-ons/)**(
   2 November 2017)

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