# Frugi raises £79k for children’s charities

- Link: https://fundraising.co.uk/2017/07/24/frugi-raises-79k-childrens-charities/
- Published: 2017-07-24T14:16:06+01:00
- Author: Howard Lake

**Ethical children’s clothing brand Frugi has raised £79,015.95 for children’s charities
in its Little Clothes BIG Change campaign.**

The year-long campaign was the brand’s first charity campaign. The charities that
will share the funds are:

 * The Sick Children’s Trust
 * Pump Aid
 * Anna’s Hope
 * Cornwall Wildlife Trust
 * and Frugi’s orphanage charity in India where the brand’s clothing is manufactured.

Some of the funds were raised through Frugi’s in-house charity days, which have 
included a pyjama party and a sponsored walk, allowing all Frugi employees to get
involved.

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> We are so grateful to [@Frugi](https://twitter.com/frugi?ref_src=twsrc%5Etfw) 
> for all their support! [https://t.co/hHJbjpxvzh](https://t.co/hHJbjpxvzh)
> — Pump Aid (@PumpAid) [July 24, 2017](https://twitter.com/PumpAid/status/889393439942619136?ref_src=twsrc%5Etfw)

 

Carole Hughes from Anna’s Hope commented: “We are a small hard-working charity that
need to raise £200k each year to help children with brain tumours. Support from 
[Frugi](http://www.welovefrugi.com) has contributed significantly to this target
and also raised awareness for Anna’s Hope and brain tumours nationally.”

> Every year, with the help of our customers; we give 1% of our turnover to charity!
> Here's how we helped [@AnnasHopeUK](https://twitter.com/AnnasHopeUK?ref_src=twsrc%5Etfw)
> [https://t.co/JQJ1RBdvYI](https://t.co/JQJ1RBdvYI) [pic.twitter.com/WD14erR8FL](https://t.co/WD14erR8FL)
> — Frugi (@welovefrugi) [July 21, 2017](https://twitter.com/welovefrugi/status/888466106964299776?ref_src=twsrc%5Etfw)

 

## 2017 campaign

This year’s Little Clothes BIG Change campaign will support Kicks Count, as well
as continuing support for the Cornwall Wildlife Trust and the orphanage in India.

Dedicated to educating and encouraging mums-to-be to monitor their baby’s movements,
Kicks Count hopes to lower the UK’s high stillbirth and neonatal death rate.

Frugi’s donations will specifically support a new project called ‘Finding A Rainbow’,
which provides supportive packs to families. With Frugi’s support, these bundles
can be given for free.

## 1% turnover donation

Frugi is one of many companies that commit to donating 1% of its turnover to charity
and good causes, and it has done so since it was established in 2004.

Frugi’s co-founder Lucy Jewson said:

“We used an app and social media to ask our customers and everyone at Frugi who 
we should support and Kicks Count got the overall vote. We believe one of the reasons
Kicks Count resonates with all at Frugi is the fact that so many parents can relate
to the reason the charity exists.

“Everyone who loves Frugi will know that rainbows are a big part of our brand identity,
so it’s all very fitting.”

## Charity nominations for 2018

Frugi will open up nominations for charities to benefit from its next Little Clothes
BIG Change Campaign in March 2018.

Nominations will be open from 19 March to 5 April 2018. Any charity can nominate
itself.

Once the nominations are in, the Frugi Charity Panel shortlists the charities down
to the final three. Frugi staff and customers then vote on these via the website
and social media and the winning charity is announced.

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