# New website for Macmillan’s Brave the Shave campaign

- Link: https://fundraising.co.uk/2017/07/11/new-website-macmillans-brave-shave-campaign/
- Published: 2017-07-11T10:00:13+01:00
- Author: Melanie May

**Macmillan Cancer Support has launched a new website for this year’s Brave the 
Shave campaign.**

The creation of the new [Brave the Shave site](https://bravetheshave.macmillan.org.uk/),
by independent agency [Initials](http://www.worldofinitials.co.uk/) is part of the
charity’s digital transformation strategy.

Brave the Shave is now in its third year and encourages people to shave their heads
to raise money to support those living with cancer. Last year’s campaign raised 
£7.1 million for Macmillan, with more than half (55%) of the 23,000 people who signed
up opted to take part because their loved ones had been affected by cancer and they
wanted to do something to make a difference. The 2017 campaign will again focus 
on the Shavers’ stories as they reveal their motivations and reasons for taking 
part.

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The project included an overhaul of the charity’s current website technology following
on from Macmillan’s wider digital transformation plans. Initials worked closely 
with Macmillan on the development of the new Brave the Shave website, to helping
to more closely align the product portfolio with Macmillan’s plans, and to streamline
internal processes and drive greater operational efficiency.

Lisa Shorter, National Events Marketing Manager at Macmillan Cancer Support, said:

> “Initials was selected after a thorough competitive pitch and evaluation process,
> we were impressed with the breadth of skills and expertise, as well as the team’s
> dedicated approach to delivering in true partnership. We are very happy with the
> results.”

Dipesh Bhimjiyani, Head of Digital at Initials, said:

> “We created a fantastic, collaborative working group with Macmillan to deliver
> a robust website experience. We look forward to working closely with the team 
> as it continues with its digital plans.”

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