# British Red Cross’ ‘Shop for Grenfell’ to benefit victims of the fire

- Link: https://fundraising.co.uk/2017/06/28/british-red-cross-shop-grenfell-benefit-victims-fire/
- Published: 2017-06-28T13:56:26+01:00
- Author: Howard Lake

**The British Red Cross is raising funds for the victims of the Grenfell Tower fire
by selling the excess clothes donated in the wake of the disaster in its high street
charity shops across the UK.**

 

The charity states that ‘Shop for Grenfell’ will result in “every penny raised from
the sale of donated items in Red Cross stores [going] directly to help those affected
by the fire.”

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Specifically the money raised will go to the charity’s [London Fire Relief Fund](https://fundraising.co.uk/2017/06/19/british-red-cross-sets-grenfell-tower-fire-fundraising-appeal/),
which has so far raised over £3.2 million.

 

 

 

![Upper Grenfell Tower - photo: ChiralJon on Flickr.com](https://wfay6x.infiniteuploads.
cloud/2017/06/upper-grenfell-tower-flickr-chiraljon.jpg)

_Upper Grenfell Tower – photo: [ChiralJon on Flickr.com](https://flic.kr/p/VS4TBJ)_

 

## 40,000 boxes of donations

 

The huge response from the local community and from many people further afield has
resulted in 40,000 boxes of donations, “the equivalent of three football pitches”
in terms of space, according to the charity.

 

British Red Cross chief executive, Mike Adamson, said: “Over the past week we have
taken stock of the scale of the donations and listened to what people think we should
do with the excess clothes. ‘Shop for Grenfell’ offers everyone an opportunity to
make a difference, either through the items they have already donated or by shopping
in one of our many shops across the UK.

 

“The goods will be converted into cash to help people who have been left bereaved,
injured or homeless as a result of the fire. Every penny will go to those people.”

 

Any items still required by the residents will of course be excluded from the sale.
The best new clothes will be sent to affected families to choose from.

 

## Recycling

 

As with other items donated to the British Red Cross, any unsaleable items will 
be sold for recycling and the profits from this will go to the fund.

 

https://www.facebook.com/BritishRedCross/videos/10155062896608124/

 

 

 

## ‘Shop for Grenfell’ label

 

Clothing sold through the campaign will be labelled ‘Shop for Grenfell’. 

 

The Red Cross has set up a UK-wide operation to sort and distribute the clothes.

 

The charity says that the plan has the backing of local community groups. Notting
Hill Methodist Church and Rugby Portobello Trust have already committed to send 
their surplus donations to the Red Cross to distribute and sell.

 

The Red Cross will be working with these and other partners in the local community
to recruit volunteers to help with the job.

 

## Transporting the donations

 

The initial work of transporting the large volume of donations to the warehouse 
for safe storage was co-ordinated by Kensington and Chelsea council with help from
M&S, Westfield and The Entertainer.

 

The British Red Cross has previous experience of coordinating similar retail fundraising
campaigns disasters such as the Nepal earthquake and Typhoon Haiyan in the Philippines.

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