# Trends in measurement & evaluation offer opportunities for charities says NPC report

- Link: https://fundraising.co.uk/2017/06/27/trends-measurement-evaluation-offer-opportunities-charities-says-npc-report/
- Published: 2017-06-27T08:20:53+01:00
- Author: Melanie May

**Charity think tank NPC has revealed eight global trends in measurement and evaluation
with the potential to help the social sector increase its effectiveness in a new
report.**

 

[NPC’](http://www.thinknpc.org/)[s](http://www.thinknpc.org/publications/global-innovations-in-measurement-and-evaluation/)_
[ Global innovations in measurement and evaluation](http://www.thinknpc.org/publications/global-innovations-in-measurement-and-evaluation/)
_report_, _released on 26th June, looks at measurement and evaluation developments
in the public, private and social sector, and highlights those it believes have 
the greatest potential to improve evaluation and programme design, and the collection
and use of data. It identifies eight key trends, and explains each one in detail
including what they are, why they matter, and how they are being used along with
a case study for each one.

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The trends identified are:

 

 * **User-centric** and **shared** approaches leading to better informed measurement
   and evaluation design
 * **Theory-based** evaluation and **impact** **management** helping organisations
   ask better research questions and obtain more useful answers
 * **Data linkage**, the availability of **big data**, and the possibilities arising
   from **remote sensing** increasing the number of questions that can be answered
 * **Data visualisation** opening up doors to better understanding and communication
   of this data

 

Examples include the [Clean Cookstoves](http://cleancookstoves.org/) programme, 
which has used remote sensing technology that senses pollution in people’s homes
to give a better understanding of the impact of its work in countries across Africa,
Asia and North America, and the use of data linkage by charities and the public 
sector in Blackpool to identify the best type of support and optimal time to intervene
for the families they work with to improve the health and well-being of preschool
children.

 

The report explains each one in detail including what they are, why they matter,
and how they are being used along with a case study for each one. [_Global innovations in measurement and evaluation_](http://www.thinknpc.org/publications/global-innovations-in-measurement-and-evaluation/)
was funded with UK aid from the UK government and by Bates Wells Braithwaite, the
NSPCC, Oxfam GB and Save the Children, and informed by interviews with expert stakeholders,
feedback from an expert advisory group, and discussions with project sponsors.

 

Anne Kazimirski, report co-author and head of measurement and evaluation at NPC,
said:

 

> “Traditional, resource intensive and solely retrospective approaches do not meet
> all our measurement and evaluation needs. New approaches, new technologies and
> big data are allowing us to measure faster and more effectively which should help
> charities—as well as other players—to really focus on what works and so increase
> their impact. It is vital that charity leaders embrace this agenda.”

 

Claire Hutchings, head of programme quality at [Oxfam](http://www.oxfam.org.uk/)
GB, said:

 

> “Good measurement and evaluation is key to good programme design. This report 
> highlights examples of how charities and public sector organisations are using
> evaluation more innovatively to identify what works, for whom and under what conditions
> in order to inform better service delivery and public policy decisions. We hope
> the report will encourage dialogue on how evaluation is changing and evolving,
> and help stimulate ideas and further innovation.”

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